SBD/4/Sponsorships Advertising Marketing


          The MLB Giants have inked a new multimillion dollar
     marketing agreement with Chevron Corp. where fans may be
     able to purchase tickets while they buy gas at a Chevron
     station, according to Douglas Robson of the SAN FRANCISCO
     BUSINESS JOURNAL.  Part of the 10-year deal, "estimated" at
     $15-20M, could include selling Giants tickets at service
     stations and convenience store outlets through ATMs or an
     electronic ordering system.  Chevron Manager of Retail
     Advertising/Sales Promotions Jim Gordon said that while
     details "have yet to be ironed out," Chevron could start
     selling tickets at stations "as early as next season if
     technology permits it."  The deal, which provides Chevron
     with signage rights and other trademark promotional
     privileges at the team's new downtown ballpark, "ties in
     with the Giants efforts to build a larger base of ticket
     outlets" in the area (S.F. BUSINESS JOURNAL, 12/1 issue).
          CYBER SALES: Giants Senior VP/Business Operations Pat
     Gallagher said that the team's new program to sell tickets
     via the Internet has "become very successful" since its
     introduction in '96.  Gallagher added that ticket sales over
     the net "increased five-fold," from about 20,000 in '96 to
     100,000 this year (S.F. BUSINESS JOURNAL, 12/1 issue). 

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