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CHEVRON INKS REPORTED $15-20M PACT WITH MLB GIANTS
Published December 4, 1997
The MLB Giants have inked a new multimillion dollar marketing agreement with Chevron Corp. where fans may be able to purchase tickets while they buy gas at a Chevron station, according to Douglas Robson of the SAN FRANCISCO BUSINESS JOURNAL. Part of the 10-year deal, "estimated" at $15-20M, could include selling Giants tickets at service stations and convenience store outlets through ATMs or an electronic ordering system. Chevron Manager of Retail Advertising/Sales Promotions Jim Gordon said that while details "have yet to be ironed out," Chevron could start selling tickets at stations "as early as next season if technology permits it." The deal, which provides Chevron with signage rights and other trademark promotional privileges at the team's new downtown ballpark, "ties in with the Giants efforts to build a larger base of ticket outlets" in the area (S.F. BUSINESS JOURNAL, 12/1 issue). CYBER SALES: Giants Senior VP/Business Operations Pat Gallagher said that the team's new program to sell tickets via the Internet has "become very successful" since its introduction in '96. Gallagher added that ticket sales over the net "increased five-fold," from about 20,000 in '96 to 100,000 this year (S.F. BUSINESS JOURNAL, 12/1 issue).