SBD/4/Sponsorships Advertising Marketing

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  • CHEVRON INKS REPORTED $15-20M PACT WITH MLB GIANTS

              The MLB Giants have inked a new multimillion dollar
         marketing agreement with Chevron Corp. where fans may be
         able to purchase tickets while they buy gas at a Chevron
         station, according to Douglas Robson of the SAN FRANCISCO
         BUSINESS JOURNAL.  Part of the 10-year deal, "estimated" at
         $15-20M, could include selling Giants tickets at service
         stations and convenience store outlets through ATMs or an
         electronic ordering system.  Chevron Manager of Retail
         Advertising/Sales Promotions Jim Gordon said that while
         details "have yet to be ironed out," Chevron could start
         selling tickets at stations "as early as next season if
         technology permits it."  The deal, which provides Chevron
         with signage rights and other trademark promotional
         privileges at the team's new downtown ballpark, "ties in
         with the Giants efforts to build a larger base of ticket
         outlets" in the area (S.F. BUSINESS JOURNAL, 12/1 issue).
              CYBER SALES: Giants Senior VP/Business Operations Pat
         Gallagher said that the team's new program to sell tickets
         via the Internet has "become very successful" since its
         introduction in '96.  Gallagher added that ticket sales over
         the net "increased five-fold," from about 20,000 in '96 to
         100,000 this year (S.F. BUSINESS JOURNAL, 12/1 issue). 
    
    

    Print | Tags: San Francisco Giants
  • COKE POWERS ITS WAY THROUGH TWO RUGBY WORLD CHAMPIONSHIPS

              Coca-Cola Co. has renewed its sponsorship for the next
         two Rugby World Cup tournaments in '99 and 2003.  As part of
         the sponsorship deal, PowerAde will serve as the "official
         sports drink of the Rugby World Cup."  Terms were not
         disclosed.  The '99 World Cup will be held in Wales.  Coca-
         Cola has been a sponsor of the Rugby World Cup since '95. 
         The deal includes sponsorship rights for the Rugby World Cup
         Sevens to be held in 2001, with 11 Unions currently bidding
         for the right to host the event (Coca-Cola).
    
    

    Print | Tags: Coca-Cola
  • IMG'S SCHWARTZ AND FORBES' SPIEGEL SPEAK ON ENDORSEMENTS

              Forbes Sports Editor Peter Spiegel and IMG VP Jeff
         Schwartz, the agent for Pete Sampras and Martina Hingis,
         were guests on CNBC's "Bull Session" to discuss athlete
         endorsements and the Forbes 40 highest-paid athletes list. 
         Schwartz, on packaging an athlete: "You want to do something
         ... that's comfortable with the athlete himself or herself. 
         You can't try to force something on an athlete that doesn't
         fit into their personality. ... They might be a little bit
         more reserved or they might have a big personality, a lot of
         charisma, and you try to look for endorsements and media and
         PR that would fit that."  Schwartz, on the importance of a
         good image to endorsers: "If you see this year's list, a lot
         of the guys on it seem to be, quote, the nice guys, the good
         guys, and I think as we go forward we're going to see a lot
         more of that."  Spiegel, on who's getting the endorsements:
         "Overwhelmingly, it's going to people like Pete Sampras, Cal
         Ripken, Steve Young, with these nice-guy athletes who
         endorsers want and advertisers want to be associated with. 
         A guy like Dennis Rodman will make a lot of money for a
         year, for two years, but if you look at along his career,
         it's not going to stay up" ("Bull Session," CNBC, 12/4).
              AND THE WOMEN? IMG's Schwartz, on the absence of women
         on the Forbes Top 40 list: "I think that in the next couple
         years you're going to see some women on the list.  Whether
         its Martina Hingis or Anika Sorenstam or Michelle McGann or
         some of the basketball players, you're going to start seeing
         some of the women on the list, because as you see, a lot of
         marketers, a lot of companies, are starting now to direct
         their campaigns and their money towards women" (CNBC, 12/3).
    
    

    Print | Tags: IMG
  • MARKETPLACE ROUND-UP

              LET IT RIP: Former ATP Tour Dir of Communications/
         Americas Kevin O'Keefe has formed CA-based Riprock, Inc.
         which creates sports alliances with the entertainment
         industry.  One of Riprock's first projects, with E! TV, will
         be a one-hour travel special which incudes a tennis event in
         South Africa featuring Andre Agassi, Boris Becker, MaliVai
         Washington and Amanda Coetzer (THE DAILY). 
              NOTES: MSG is launching its first-ever memorabilia
         line, The Madison Square Garden Collection, which will offer
         items tied to specific teams and events.  The collection
         line is the "latest effort from the Garden's new business
         development unit, created about a year ago to find ways to
         market the venue's brand names to the public" (CRAIN'S N.Y.
         BUSINESS, 12/1 issue)....CA-based UPI Marketing & Pinnacle
         Trading Card Co. will meltdown a race car hood today from
         Jeff Gordon's Car #24, to create an alloy for the minting of
         limited edition collectible coins.  The coins will be
         featured as part of the '98 Pinnacle "Mint Collection
         Racing" trading card series (UPI)....Greg Norman earned
         "about" $3.5M on the $100M in sales Reebok did this year on
         The Greg Norman Collection.  Greg Norman's Down Under Grills
         will open in Myrtle Beach, SC and Orlando, FL next year
         (FORBES, 12/15 issue)....Dante Washington of the MLS Burn
         has chosen SportsNet Marketing & Management, Inc. for
         exclusive representation (SportsNet).
    
    

    Print | Tags: ATP, Cablevision, FC Dallas, Acushnet, Madison Square Garden, Reebok
  • NO MEMPHIS BLUES AGAIN: NIKE ADDS JOBS THROUGH EXPANSION

              Nike officially opened a new apparel distribution
         center in Memphis, TN.  The upgraded facility includes
         expanded warehouse and office space, an employee
         communications center, store and gym.  Nike now employs
         1,700 people in TN (Nike).  In Memphis, Dewanna Lofton
         reported that the $21.5M expansion added "about" 400 new
         jobs during the past two years.  A soccer and softball
         field, along with a jogging track are planned.  By the time
         Nike completes its next distribution warehouse in September
         '98, it will have "more than doubled the size of its apparel
         distribution operations in Memphis," growing from 627,600
         sq-feet to 1,285,600 sq-feet (COMMERCIAL APPEAL, 12/3).
    
    

    Print | Tags: Nike
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