Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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The Nike Tour, "unable to attract enough corporate sponsors," will not return to Philadelphia in '98. The tournaments were operated locally by Allegheny Health, Education & Research Foundation (AHERF). AHERF Exec Dir Mary Ann Saleski: "It was a hard sell in a major city with a lot of other professional sports. The sense is that the Nike Tour is a good thing in a smaller market" (PHILA. INQUIRER, 12/4)....The '98 Senior PGA Tour schedule will stop in the Baltimore/DC area, as the State Farm Senior Classic will be played June 29-July 5 at Hobbit's Glen Golf Club in Columbia, MD (Senior PGA)....The NCAA women's soccer Final Four this weekend is sold out, with crowds of 9,025 expected at UNC-Greensboro Stadium (USA TODAY, 12/3).
ESPN has entered into a TV production agreement with Lorne Michaels' Broadway Video, which produces "Saturday Night Live," for the sixth annual ESPY Awards, which will be held Monday, February 9 at Radio City Music Hall. Broadway Video will work with ESPN in all facets of producing the show, including talent negotiations, writing and production. ESPN's John Walsh and Jeff Ruhe will serve as Exec Producers and ESPN's Fred Gaudelli and Broadway's Marci Klein will co- produce. ESPN's Chip Dean will direct the telecast (ESPN).
Cablevision Systems acquired Radio City Productions, which operates Radio City Music Hall (RCMH), from the Rockefeller Group in a deal valued at $400M. Cablevision plans to spend another $25M renovating RCMH into a digital TV production center (Leslie Cauley, WALL STREET JOURNAL, 12/4). MSG President Dave Checketts will oversee RCHM (N.Y. POST, 12/4). Cablevision took out full-page ads in the three N.Y dailies, the Wall Street Journal and USA Today welcoming RCMH to its "entertainment family" (THE DAILY).