SBD/2/Sports Media

SOME ATHLETES NEVER FADE AWAY, THEY JUST BECOME SUPERSTARS

          IMG's TWI "is reviving its legendary made-for-TV sports
     program, 'The Superstars' for a 25th anniversary special,"
     according to Jeff Jensen of AD AGE.  The special "could
     serve as a springboard for a new ongoing property that TWI
     would market."  TWI has bought time on ABC to air the 2-hour
     special on March 7, with Sea-Doo as an associate sponsor. 
     Marketers in automotive and telecom "are being approached
     for title sponsorship," priced at $250,000.  The title
     sponsor "will also have to claim 10 of 40 ad units," each
     priced at $30,000.  Associate sponsors will be linked to
     individual challenges.  Olympian Dan O'Brien and Cowboys RB
     Herschel Walker are the first athletes to agree to compete,
     and eight others "are being sought."  Jensen also writes
     that past participants will be brought back "to reminisce." 
     TWI is handling all ad sales (AD AGE, 12/1 issue).

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Related Topics:

ABC, Dallas Cowboys, IMG, Media, Walt Disney

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