SBD/2/Sports Media

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              NETWORKS: Regarding the NFL TV negotiations, NFL VP/
         Communications Greg Aiello confirmed that the December 1
         deadline for the incumbents' exclusive bargaining period has
         not been extended.  Aiello: "At this point, we can now talk
         to other interested parties" (Steve Zipay, NEWSDAY, 12/2). 
         Fox Sports President David Hill, on Fox's NHL coverage:
         "We're trying to get more access to NHL coaches. ... To the
         novice, hockey appears to be players skating where they
         want.  But the coach is doing more than chewing gum behind
         the bench.  There's strategy and tactics and we can do a
         better job of explaining that" (Steve Zipay, NEWSDAY, 12/2).
              GENERAL: WVNJ-AM, which syndicates One-On-One Sports
         radio in the NYC-area, was profiled by Christine Burke in
         the N.Y. POST.  One-On-One President Chris Brennan, who also
         owns WVNJ, said that he "has seen listener interest in
         female sports increase, while female listenership has gone
         up from almost non-existent to about 25-30 percent of One-
         On-One's national audience" (N.Y. POST, 12/1)....In N.Y.
         Keith Kelly reports that the Wall Street Journal "is having
         a tough time finding a new star reporter for its sports biz
         page," after John Helyar left the sports department to do
         other investigative features (N.Y DAILY NEWS, 12/2).

    Print | Tags: NFL, NHL, Media

              Reuters Holdings PLC has launched SportsWeb, a free
         Internet site providing international sports news and
         pictures, according to Mary Huhn of the N.Y. POST.  The
         site, at, is a joint alliance between
         Reuters and Digital Equipment Corp.  It "will garner revenue
         from sponsorships, advertising and merchandising."  The site
         is also "an effort" to build the Reuters brand name.  The
         first "major event" covered by SportsWeb will be the '98
         World Cup soccer draw on Thursday (N.Y. POST, 12/2).  CA-
         based Yahoo launched Yahoo Sports, marking its first
         "official sports news offering."  The Sporting News will be
         the site's "primary source" of news (BRANDWEEK, 12/1 issue).
              LEAGUES A HIT: In Ft. Lauderdale, Sharon Robb reported
         that "has had a record number of users" since its
         relaunch in August.  The average number of users per day is
         150,000, with the average number of pages viewed per day at
         1.4 million (SUN-SENTINEL, 11/30). recorded nearly
         14 million page views the week of November 17, a 200%
         increase over the same week last year.  The "Virtual GM"
         fantasy basketball game has signed up more than 65,000
         players in the first three weeks (

    Print | Tags: NBA, NFL, Media, Vulcan Ventures, Yahoo

              MSG Network's week-long coverage of the WTA Chase
         Championships averaged a 0.74 in the New York area, the
         highest average for the event.  The previous high was a 0.50
         in '96.  The final, on November 23, drew a 1.16, making it
         the highest-rated tennis match ever on MSG (THE DAILY).
              SWEEPS: For the 28-day period of November sweeps, CBS
         scored a 10.3/17, "edging out" NBC's 10.2/17.  ABC received
         a 9.3/15, while Fox got a 8.0/13, according to Nielsen Media
         Research.  NBC "dominated among adults 18-49," with a
         6.9/18, but Fox "bagged an important second-place finish"
         with a 6.1/15 (Lisa de Moraes, HOLLYWOOD REPORTER, 12/2).
              MORE RATINGS NOTES: The NFL Oilers' Thanksgiving Day
         win over the Cowboys drew a 19.5/47 in Houston, "one of the
         highest ratings for any NFL game on Houston television this
         season" (HOUSTON CHRONICLE, 12/2)....The Skins Game on ABC
         fell 32% last weekend from '96.  The two-day event averaged
         a 4.9, "off from" last year's 7.1 for Tiger Woods' debut in
         the event (USA TODAY, 12/2)....The latest CBC ratings show
         that Maple Leafs games on "Hockey Night in Canada," which
         averaged 1.1 million viewers last year, are drawing "about
         800,000" this year (TORONTO SUN, 12/2).

    Print | Tags: ABC, Cablevision, CBC, CBS, Dallas Cowboys, Edmonton Oilers, Madison Square Garden, Maple Leaf Sports and Entertainment, NBC, NFL, Media, Toronto Maple Leafs, Viacom, Walt Disney

              IMG's TWI "is reviving its legendary made-for-TV sports
         program, 'The Superstars' for a 25th anniversary special,"
         according to Jeff Jensen of AD AGE.  The special "could
         serve as a springboard for a new ongoing property that TWI
         would market."  TWI has bought time on ABC to air the 2-hour
         special on March 7, with Sea-Doo as an associate sponsor. 
         Marketers in automotive and telecom "are being approached
         for title sponsorship," priced at $250,000.  The title
         sponsor "will also have to claim 10 of 40 ad units," each
         priced at $30,000.  Associate sponsors will be linked to
         individual challenges.  Olympian Dan O'Brien and Cowboys RB
         Herschel Walker are the first athletes to agree to compete,
         and eight others "are being sought."  Jensen also writes
         that past participants will be brought back "to reminisce." 
         TWI is handling all ad sales (AD AGE, 12/1 issue).

    Print | Tags: ABC, Dallas Cowboys, IMG, Media, Walt Disney
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