SBD/2/Sports Industrialists

EXECUTIVE TRANSACTIONS

          ESPN promoted JAMES BROWN from Dir, Affiliate Sales,
     Western Region to VP/Affiliate Sales & Marketing (BRANDWEEK,
     12/1)....JORGE PLASENCIA, the Marlins's Dir of Hispanic
     Marketing, will leave to become Dir of Marketing for Estefan
     Enterprises.  RUSS BRANDON has left as Assistant Dir of
     Marketing Partnerships to become Exec Marketing Dir for the
     Bills (SUN-SENTINEL, 12/2)....DEAN REINKE was named Dir,
     Corporate Sponsorship for Strike Ten Marketing.  Reinke was
     President of FL-based Sports Marketing Group (Strike Ten).

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