ADAM SILVER CONTINUES RISE UP NBA RANKS AT NBA ENTERTAINMENT
Published December 2, 1997
ADAM SILVER was named President & COO of NBA Entertainment (NBAE). Silver, who joined the NBA in '92 as Special Assistant to the Commissioner, had most recently served as Senior VP/NBAE (NBAE). Silver has "plans to further build upon the work" at NBAE: "First we want [to] create additional programming, which includes a kids' program that is perhaps animated, as well as create a late- night program that is either shown on HBO or sold in syndication" (HOLLYWOOD REPORTER, 12/2). Also at NBAE, GREGG WINIK has assumed the responsibilities as Exec Producer. He is now VP/Programming & Broadcasting and Exec Producer for that division (NBA Entertainment).