Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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ADAM SILVER was named President & COO of NBA Entertainment (NBAE). Silver, who joined the NBA in '92 as Special Assistant to the Commissioner, had most recently served as Senior VP/NBAE (NBAE). Silver has "plans to further build upon the work" at NBAE: "First we want [to] create additional programming, which includes a kids' program that is perhaps animated, as well as create a late- night program that is either shown on HBO or sold in syndication" (HOLLYWOOD REPORTER, 12/2). Also at NBAE, GREGG WINIK has assumed the responsibilities as Exec Producer. He is now VP/Programming & Broadcasting and Exec Producer for that division (NBA Entertainment).
ESPN promoted JAMES BROWN from Dir, Affiliate Sales, Western Region to VP/Affiliate Sales & Marketing (BRANDWEEK, 12/1)....JORGE PLASENCIA, the Marlins's Dir of Hispanic Marketing, will leave to become Dir of Marketing for Estefan Enterprises. RUSS BRANDON has left as Assistant Dir of Marketing Partnerships to become Exec Marketing Dir for the Bills (SUN-SENTINEL, 12/2)....DEAN REINKE was named Dir, Corporate Sponsorship for Strike Ten Marketing. Reinke was President of FL-based Sports Marketing Group (Strike Ten).
DON TRANSETH, VP/Sports Marketing for EA Sports, will be speaking at the Univ. of OR's Warsaw Sports Marketing Center today (THE DAILY)....JOHN SPANO "backed out of a plea bargain" with three states on fraud charges, a decision that leaves him facing up to 30 years in prison (N.Y. POST, 12/2) ....JAY LENO, on the Eagles' get-tough policy: "There were 20 arrests the first week, they had five arrests yesterday. And a related story, yesterday 11 Indianapolis Colts players were arrested for loitering while out on the field" (NBC, 12/1)....JEFF GORDON was on "GMA" today. Gordon, on his popularity: "It's tough to live up to these things, you know. People magazine ... I certainly don't know how they considered me as one of the 50 most beautiful. It's pretty embarrassing around the garage area" (ABC, 12/2).
FORBES magazine released its annual list of the top 40 athletes by income in '97. SALARY includes compensation, prize money/winnings and earned incentives and bonuses. ENDORSE includes licensing money and appearance/exhibition fees. Not included is income from side businesses and equity partnerships. '96 is last year's rank. Figures below are in millions (FORBES, 12/15 issue).
Michael Jordan Basketball2$31.30$47.00$78.302) Evander Holyfield Boxing6531.354.33) Oscar De La Hoya Boxing17371384) Michael Schumacher Auto Racing32510355) Mike Tyson Boxing1270276) Tiger Woods Golf262.12426.17) Shaquille O'Neal Basketball412.912.525.48) Dale Earnhardt Auto Racing203.615.519.19) Joe Sakic Hockey184.108.40.2060) Grant Hill Basketball185121711) Greg Norman Golf393.21316.212) Arnold Palmer Golf80.11616.113) Horace Grant Basketball14.50.414.914) George Foreman Boxing3610.24.514.715) Pete Sampras Tennis166.5814.516) Andre Agassi Tennis70.11414.117) Cal Ripken Jr. Baseball116.76.513.217) David Robinson Basketball2111.2213.219) Ken Griffey Jr. Baseball198.84.21319) Alonzo Mourning Basketball9.53.51321) Michael Chang Tennis242.59.51221) Naseem Hamed Boxing9.52.51223) Juwan Howard Basketball101.211.223) Gary Payton Basketball92.211.225) Greg Maddux Baseball10.20.81125) Hakeem Olajuwon Basketball229.51.51125) Dennis Rodman Basketball9561128) Wayne Gretzky Hockey145.9510.929) Mike Piazza Baseball73.610.630) Reggie Miller Basketball220.127.116.110) Albert Belle Baseball100.410.432) Jeff Gordon Auto Racing3.86.510.333) Barry Sanders Football8.41.810.234) Chris Gratton Hockey100.110.135) Lennox Lewis Boxing18.104.22.1686) Michael Moorer Boxing9.609.637) Sammy Sosa Baseball22.214.171.1248) Jack Nicklaus Golf330.399.338) Frank Thomas Baseball307.22.19.340) Brett Favre Football126.96.36.199
BUT IS IT ACCURATE? CNBC's Garrett Glaser examined the "big business of list making" in magazines and the accuracy of such lists. Noting Forbes' 40 highest-paid athletes list Glaser said, "But can you trust the research? Some say the press rarely gets it all right." Forbes Sports Editor Peter Spiegel said he has talked with agents, business managers, industry insiders and other journalists in compiling the list. Spiegel: "We've been doing this ... for seven years, and we've developed a good basis to know." Spiegel: "It's not rocket science. I mean, most of these deals are pretty easy to get" ("Business Center," CNBC, 12/1).