SBD/2/Sponsorships Advertising Marketing

NIKE DEBUTS NEW AD CAMPAIGN AROUND WOMEN'S BASKETBALL

          Nike today debuts, "A Champion Season," a new ad
     campaign created by Goodby, Silverstein, & Partners.  The
     ten ad series, which runs through the end of March '98,
     follows the fictional Charlestown Cougars women's high
     school basketball team through an entire season.  The TV ads
     will be supported by a print campaign in Seventeen and YM
     magazines (Nike).  AD AGE's Jeff Jensen reports that Nike
     hopes the new series will be its "most conspicuous campaign
     yet in support of its women's basketball business."  A Nike
     spokesperson said that the campaign "will be on par" with
     Nike's biggest ad efforts for its women's business.  The
     campaign will also mark the first time players from the ABL
     and WNBA will share Nike ad time together, as one ad will
     show the ABL's Kate Starbird and the WNBA's Jamila Wideman
     playing together during college (AD AGE, 12/1 issue).
          NIKE NOTES: Nike named Wieden & Kennedy to handle its
     advertising in Britain, according to Stuart Elliott of the
     N.Y. TIMES.  Billings were estimated at $15M.  Nike Dir of
     Global Advertising Geoffrey Frost: "This should be a great
     opportunity for the industry to draw its own conclusions on
     how strong our relationship is with Wieden & Kennedy."  W&K
     will open an office in London on April 1 that will initially
     have a staff of 10 (N.Y. TIMES, 11/28)....Japan's Fair Trade
     Commission raided Nike's Japan office last week, reportedly
     to "investigate claims that the company was pressuring
     retailers to inflate prices."  A Nike spokesperson said the
     company was "stunned" by the allegations and "will
     cooperate" with investigators (Mult., 11/28).

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Related Topics:

Nike, Wieden Kennedy, WNBA

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