SBD/2/Sponsorships Advertising Marketing


          Actor Joe Pesci is backing a new line of golf clothing
     called "Piagga," which means "I like" in Italian.  The line
     will be designed by a "head designer" from Guess and be
     targeted for department stores.  Piagga will be introduced
     at the PGA Merchandise Show in January (GOLF WEEK, 11/29).
     ...CA-based Sports Placement Services signed 4-time World
     Kickboxing Champion Lucia Rijker to a worldwide marketing
     deal (SPI)....France's competition board fined adidas $2.7M
     for entering into a soccer club sponsorship accord that
     breached competition rules (REUTERS, 11/28)....Squash
     prodigy Gilly Lane, who began competing at age 10, is
     sponsored by Prince, which provides him with rackets and
     strings (PHILADELPHIA INQUIRER, 11/29).

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PGA Tour, Washington Nationals

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