Rizzo Mad After Harper No-Show At Nats' Fan Fest PGA Tour's Mississippi Stop Liking New Date Nats Honor Fans With 10th Anniversary Campaign McGladrey Extends PGA Tour Deal Palm Beach OKs Funds For Spring Training Site MLB Files Opposition In Ongoing MASN Dispute Trio Of Golfers Launching Craft Beer PGA Tour Names Tom Wade CCO Vegas Golf Event Ready For Pools West Palm Beach Deals Blow To Nats, Astros
SBD/2/Sponsorships Advertising Marketing
Published December 2, 1997
Actor Joe Pesci is backing a new line of golf clothing called "Piagga," which means "I like" in Italian. The line will be designed by a "head designer" from Guess and be targeted for department stores. Piagga will be introduced at the PGA Merchandise Show in January (GOLF WEEK, 11/29). ...CA-based Sports Placement Services signed 4-time World Kickboxing Champion Lucia Rijker to a worldwide marketing deal (SPI)....France's competition board fined adidas $2.7M for entering into a soccer club sponsorship accord that breached competition rules (REUTERS, 11/28)....Squash prodigy Gilly Lane, who began competing at age 10, is sponsored by Prince, which provides him with rackets and strings (PHILADELPHIA INQUIRER, 11/29).