Arnold Palmer Invitational Deemed Success Arnold Palmer Event Praised For Opening Arnold Palmer Invitational Starts Without Best Mastercard Debuts Arnold Palmer-Themed Ad Valspar Improves Experience At PGA Tour Stop Ballpark Of The Palm Beaches Opens Gates Is Nationals-Boras Relationship Bad For Team? Honda Classic Wants Change To PGA Tour Schedule Golfer Willy Wilcox Signs With DraftKings PGA Tour Working To Enhance Viewing Experience
SBD/2/Sponsorships Advertising Marketing
Published December 2, 1997
Actor Joe Pesci is backing a new line of golf clothing called "Piagga," which means "I like" in Italian. The line will be designed by a "head designer" from Guess and be targeted for department stores. Piagga will be introduced at the PGA Merchandise Show in January (GOLF WEEK, 11/29). ...CA-based Sports Placement Services signed 4-time World Kickboxing Champion Lucia Rijker to a worldwide marketing deal (SPI)....France's competition board fined adidas $2.7M for entering into a soccer club sponsorship accord that breached competition rules (REUTERS, 11/28)....Squash prodigy Gilly Lane, who began competing at age 10, is sponsored by Prince, which provides him with rackets and strings (PHILADELPHIA INQUIRER, 11/29).