PGA Tour Names Tom Wade CCO Vegas Golf Event Ready For Pools West Palm Beach Deals Blow To Nats, Astros Writers Discuss PGA Tour Schedule Nationals Benefiting From Election Cycle Cadillac To Title PGA Tour Match Play Event Humama Opts Out Of PGA Tour Event Attendance Up For Playoff-Bound Nats, O's Vegas PGA Tour Event Adding "Dayclub" PGA Tour Continues Tinkering With Concepts
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
Published December 2, 1997
Actor Joe Pesci is backing a new line of golf clothing called "Piagga," which means "I like" in Italian. The line will be designed by a "head designer" from Guess and be targeted for department stores. Piagga will be introduced at the PGA Merchandise Show in January (GOLF WEEK, 11/29). ...CA-based Sports Placement Services signed 4-time World Kickboxing Champion Lucia Rijker to a worldwide marketing deal (SPI)....France's competition board fined adidas $2.7M for entering into a soccer club sponsorship accord that breached competition rules (REUTERS, 11/28)....Squash prodigy Gilly Lane, who began competing at age 10, is sponsored by Prince, which provides him with rackets and strings (PHILADELPHIA INQUIRER, 11/29).