MetLife Ending Use Of Blimps At Sporting Events PGA Tour Implements New Scheduling Rule Nationals Preorder Batch Of NLDS Celebratory Gear Safeway Open Suffers From Woods' Withdrawal PGA Tour Eyes Possible Schedule Changes Finchem Says Tour Will Stay In NC EMC To Title Sponsor PGA Tour Event In Boston PGA Tour Live Coverage To Stream On Facebook, Twitter Tour Championship TV Getting Limited Commercials Travelers Championship Expecting Big Week
SBD/2/Sponsorships Advertising Marketing
Published December 2, 1997
Actor Joe Pesci is backing a new line of golf clothing called "Piagga," which means "I like" in Italian. The line will be designed by a "head designer" from Guess and be targeted for department stores. Piagga will be introduced at the PGA Merchandise Show in January (GOLF WEEK, 11/29). ...CA-based Sports Placement Services signed 4-time World Kickboxing Champion Lucia Rijker to a worldwide marketing deal (SPI)....France's competition board fined adidas $2.7M for entering into a soccer club sponsorship accord that breached competition rules (REUTERS, 11/28)....Squash prodigy Gilly Lane, who began competing at age 10, is sponsored by Prince, which provides him with rackets and strings (PHILADELPHIA INQUIRER, 11/29).