PGA Tour Caddie Upset With Dress Code McIlroy On Cover Of New EA Game John Daly Criticizes PGA's Drug Testing RBC, Boeing Could Extend Golf Deal Is Doral WGC Event Lacking Buzz? Trump Spices Up WGC At Doral Steve Williams Joins Caddie Lawsuit Match Play Championships Headed To Austin Golf Searching For Next Superstar Freddie Jacobson Debuting Three Microbrews
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
Published December 2, 1997
Actor Joe Pesci is backing a new line of golf clothing called "Piagga," which means "I like" in Italian. The line will be designed by a "head designer" from Guess and be targeted for department stores. Piagga will be introduced at the PGA Merchandise Show in January (GOLF WEEK, 11/29). ...CA-based Sports Placement Services signed 4-time World Kickboxing Champion Lucia Rijker to a worldwide marketing deal (SPI)....France's competition board fined adidas $2.7M for entering into a soccer club sponsorship accord that breached competition rules (REUTERS, 11/28)....Squash prodigy Gilly Lane, who began competing at age 10, is sponsored by Prince, which provides him with rackets and strings (PHILADELPHIA INQUIRER, 11/29).