GoPro, PGA Tour To Live Stream Phoenix Open Phoenix Open Expands Suite Offerings Nationals Backloading Offers Due To MASN Dispute Fowler Appears In New Farmers Insurance Ad Cohen: MASN Deal Hurt Nats In Free Agency Hyundai Shifts PGA Tour Sponsorship Northern Trust To Replace Barclays On PGA Tour Spieth Drives Viewership For Maui Event Spieth Tops Tiger On Golf Digest Earnings List Howard, Zimmerman File Suit
SBD/2/Sponsorships Advertising Marketing
Published December 2, 1997
Actor Joe Pesci is backing a new line of golf clothing called "Piagga," which means "I like" in Italian. The line will be designed by a "head designer" from Guess and be targeted for department stores. Piagga will be introduced at the PGA Merchandise Show in January (GOLF WEEK, 11/29). ...CA-based Sports Placement Services signed 4-time World Kickboxing Champion Lucia Rijker to a worldwide marketing deal (SPI)....France's competition board fined adidas $2.7M for entering into a soccer club sponsorship accord that breached competition rules (REUTERS, 11/28)....Squash prodigy Gilly Lane, who began competing at age 10, is sponsored by Prince, which provides him with rackets and strings (PHILADELPHIA INQUIRER, 11/29).