Stryker Orthopaedics Signs With PGA Tour Honda Classic Draws Big Crowds PGA Tour Radio Takes On New Identity Quicken Could Sponsor Tiger's DC Event Travelers Extends PGA Title Sponsorship Through '24 Honda Classic Boasts Strongest Field To Date WGC Match Play Future Still Undetermined Singh's PGA Tour Lawsuit Can Proceed PGA Tour Relauches Website Phoenix Open Sets Attendance Record
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
Published December 2, 1997
Actor Joe Pesci is backing a new line of golf clothing called "Piagga," which means "I like" in Italian. The line will be designed by a "head designer" from Guess and be targeted for department stores. Piagga will be introduced at the PGA Merchandise Show in January (GOLF WEEK, 11/29). ...CA-based Sports Placement Services signed 4-time World Kickboxing Champion Lucia Rijker to a worldwide marketing deal (SPI)....France's competition board fined adidas $2.7M for entering into a soccer club sponsorship accord that breached competition rules (REUTERS, 11/28)....Squash prodigy Gilly Lane, who began competing at age 10, is sponsored by Prince, which provides him with rackets and strings (PHILADELPHIA INQUIRER, 11/29).