Travelers Championship Gets Record Crowds Travelers Goes Extra Mile For PGA Tour Event USGA Tailors U.S. Open Merch To Locals FedEx Renews PGA Tour Event Deal Minding My Business: Nationals' Mike Shane Judge Declines Immediate MASN Ruling CBS' Peter Kostis Dishes On State Of Golf Wells Fargo Field Strong Despite Date Move CareerBuilder To Title Sponsor Palm Springs Stop The Players Sees Ratings Increase
SBD/2/Sponsorships Advertising Marketing
Published December 2, 1997
Actor Joe Pesci is backing a new line of golf clothing called "Piagga," which means "I like" in Italian. The line will be designed by a "head designer" from Guess and be targeted for department stores. Piagga will be introduced at the PGA Merchandise Show in January (GOLF WEEK, 11/29). ...CA-based Sports Placement Services signed 4-time World Kickboxing Champion Lucia Rijker to a worldwide marketing deal (SPI)....France's competition board fined adidas $2.7M for entering into a soccer club sponsorship accord that breached competition rules (REUTERS, 11/28)....Squash prodigy Gilly Lane, who began competing at age 10, is sponsored by Prince, which provides him with rackets and strings (PHILADELPHIA INQUIRER, 11/29).