Olympics Shakes Up '16 PGA Tour Schedule Organizers Make Canadian Open More Canadian Alabama PGA Tour Event Deemed Successful Nationals Welcome Star Wars Fans For Promo John Deere Classic To Be Opposite Olympics? John Deere, PGA Tour Event Re-Up Though '23 Stallings Suspended By PGA Tour For 90 Days Scott Holds Ceremonial Signing for WPB Ballpark Greenbrier Formally Unveils New Course Plans Travelers Championship Gets Record Crowds
SBD/2/Sponsorships Advertising Marketing
Published December 2, 1997
Actor Joe Pesci is backing a new line of golf clothing called "Piagga," which means "I like" in Italian. The line will be designed by a "head designer" from Guess and be targeted for department stores. Piagga will be introduced at the PGA Merchandise Show in January (GOLF WEEK, 11/29). ...CA-based Sports Placement Services signed 4-time World Kickboxing Champion Lucia Rijker to a worldwide marketing deal (SPI)....France's competition board fined adidas $2.7M for entering into a soccer club sponsorship accord that breached competition rules (REUTERS, 11/28)....Squash prodigy Gilly Lane, who began competing at age 10, is sponsored by Prince, which provides him with rackets and strings (PHILADELPHIA INQUIRER, 11/29).