PGA Tour China Appears Grounded For '17 PGA Tour Spices Up Schedule With Team Event Allianz Out As PGA Tour Champions Event Sponsor D.R. Event Moving From Web.com To PGA Tour A-B's New Deal With PGA Tour Includes Custom Cans Boston Area PGA Event Could Be Out Of FedEx Cup Wells Fargo Championship Making Adjustments Nationals Unveil Luxury Seating Section WGC-Match Play Staying In Austin Long Term? Officials Look For Shell PGA Tour Replacement
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SBD/2/Sponsorships Advertising Marketing
Published December 2, 1997
Actor Joe Pesci is backing a new line of golf clothing called "Piagga," which means "I like" in Italian. The line will be designed by a "head designer" from Guess and be targeted for department stores. Piagga will be introduced at the PGA Merchandise Show in January (GOLF WEEK, 11/29). ...CA-based Sports Placement Services signed 4-time World Kickboxing Champion Lucia Rijker to a worldwide marketing deal (SPI)....France's competition board fined adidas $2.7M for entering into a soccer club sponsorship accord that breached competition rules (REUTERS, 11/28)....Squash prodigy Gilly Lane, who began competing at age 10, is sponsored by Prince, which provides him with rackets and strings (PHILADELPHIA INQUIRER, 11/29).