Social Studies: PGA Tour's Preston McClellan Travelers Uses PGA Tour To Raise ALS Money UA, Harper Debut New Line Of Signature Cleats Euro, PGA Tour Leaders Have Differing Opinions MASN Re-Files Bid Opposing Move Back To RSDC Shell To End Title Deal For Houston's PGA Tour Event MASN Fires Back At MLB In Latest Letter PGA Tour Says Doral Move About Sponsor, Not Trump Charter Plane To Take Players To WGC Event WGC Event Moving From Doral To Mexico City
SBD/2/Sponsorships Advertising Marketing
Published December 2, 1997
Actor Joe Pesci is backing a new line of golf clothing called "Piagga," which means "I like" in Italian. The line will be designed by a "head designer" from Guess and be targeted for department stores. Piagga will be introduced at the PGA Merchandise Show in January (GOLF WEEK, 11/29). ...CA-based Sports Placement Services signed 4-time World Kickboxing Champion Lucia Rijker to a worldwide marketing deal (SPI)....France's competition board fined adidas $2.7M for entering into a soccer club sponsorship accord that breached competition rules (REUTERS, 11/28)....Squash prodigy Gilly Lane, who began competing at age 10, is sponsored by Prince, which provides him with rackets and strings (PHILADELPHIA INQUIRER, 11/29).