MLB Helps To Fight Childhood Cancer ESPN Breaks "MNF" Ad Campaign MLS Stadium Likely Headed To St. Paul Wall Panel Falls During A's Game Coastal Carolina To Join Sun Belt ESPN Licenses X Games Oslo Nationwide Debuting Cowboys-Themed Ad L.A.Expected To Approve '24 Games Bid CBS Streaming All SEC Games In '15 Temple To Renew With Under Armour
SBD/2/Sponsorships Advertising Marketing
ARE MOUNTAIN BIKE RETAILERS GEARED FOR ANOTHER SALES BOOM?
Published December 2, 1997
"These have not been easy times for the once-robust bicycle business," according to James Sterngold of the N.Y. TIMES, who wrote that while sales "have declined and a shakeout may loom," many experts predict the bike market "is on the cusp of a potentially wrenching consolidation." Hambrecht & Quist analyst Sean Milne: "It has gotten a little ugly for some of these companies because conditions have gotten so tough and volatile. ... I don't think we will ever see the mountain bike sector grow the way it had." Sterngold added that Cannondale is "taking particular aim at overseas markets," and that foreign sales of its American- made bicycles have risen from 44% of revenues through June '95 to 49% through June '96 (N.Y. TIMES, 11/30).