The IOC "this week will ink an agreement with the World
     Federation of the Sporting Goods Industries to implement a
     marketing code establishing guidelines for activities linked
     to the Olympic Games," according to Jeff Jensen of AD AGE. 
     The code offers 12 agreements, "the first being that
     marketers can't use Olympics marks in ads without permission
     of the IOC; another bars marketers from distributing
     'presence marketing material' to spectators.  Advertisers
     also are asked to honor an Olympic Charter rule that forbids
     companies from using Olympic athletes in ads during the
     duration of the Games without IOC permission.  New
     guidelines are being drawn up for ads saluting athletes for
     winning medals."  While the agreement is "self enforced" --
     both adidas and Reebok called the code a "gentlemen's
     agreement" (AD AGE, 12/1 issue).
          TOUGH TALK: John Hancock's David D'Alessandro "urged"
     Olympic sponsors to "sue aggressively, sue often and sue for
     damages" if contract problems arose with the Sydney Olympic
     Organizing Committee for the 2000 Games.  He called TV
     networks "the enemy of sponsors."  D'Alessandro: "As
     pressure mounts on organizing committees to make their huge
     budget and tight deadlines, (networks) often conveniently
     change their interpretation of your contract to suit their
     needs" (USA TODAY, 12/2).

          Commenting on coverage of the Nagano Games, CBS Senior
     Producer Rick Gentile said the network will use advanced 3-D
     computer graphics for events like the downhill, bobsled and
     ski jump and high-tech animation for figure skating. 
     Gentile: "It's going to be like a video game."  CBS is also
     planning to use minicameras "all over the place," including
     the face mask of U.S. hockey G Mike Richter.  Gentile noted
     that time difference -- Nagano is 14 hours ahead of the east
     coast, 17 on the west coast -- prevents figure skating from
     being seen live, and while Gentile said he was "aware of the
     criticism NBC faced for not giving enough time" to women's
     soccer and volleyball in Atlanta, the women's hockey final
     "will not air ... unless the Nagano schedule is changed"
     (AP/HOLLYWOOD REPORTER, 12/1).  Men's hockey, featuring NHL
     players, will be shown live -- at 11:35pm ET on weekends,
     and at 12:35am ET, following David Letterman, on weeknights. 
     CBS Sports President Sean McManus: "They won't get a 25
     rating.  But they'll do respectably" (N.Y. TIMES, 12/2).
          MASCOT MANIA: SLOC has "scrapped plans to debut the
     mascot" for the 2002 Games at the closing ceremonies in
     Nagano.  SLOC "decided to slow down last month" when focus
     groups in Phoenix, Milwaukee and Salt Lake City  said that
     the mascot designs being considered "weren't 'Olympic
     enough'" (Lisa Riley Roche, DESERET NEWS, 11/27).  
          HYBL APPOINTED TO IOC COMMITTEES: USOC President Bill
     Hybl, who serves as the Americas VP for the Association of
     National Olympic Committees, was recently named to two IOC
     panels.  He will serve on the IOC's Olympic Solidarity
     Commission and on the Olympic Movement Commission, both
     chaired by IOC President Juan Antonio Samaranch.  In
     Colorado, Mike Spence noted that Hybl's appointments makes
     his participation "the most substantial of any USOC
     president since Avery Brundage" (GAZETTE TELEGRAPH, 11/30).