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  • IOC, MARKETERS DRAW UP ADVERTISING CODE OF CONDUCT FOR GAMES

              The IOC "this week will ink an agreement with the World
         Federation of the Sporting Goods Industries to implement a
         marketing code establishing guidelines for activities linked
         to the Olympic Games," according to Jeff Jensen of AD AGE. 
         The code offers 12 agreements, "the first being that
         marketers can't use Olympics marks in ads without permission
         of the IOC; another bars marketers from distributing
         'presence marketing material' to spectators.  Advertisers
         also are asked to honor an Olympic Charter rule that forbids
         companies from using Olympic athletes in ads during the
         duration of the Games without IOC permission.  New
         guidelines are being drawn up for ads saluting athletes for
         winning medals."  While the agreement is "self enforced" --
         both adidas and Reebok called the code a "gentlemen's
         agreement" (AD AGE, 12/1 issue).
              TOUGH TALK: John Hancock's David D'Alessandro "urged"
         Olympic sponsors to "sue aggressively, sue often and sue for
         damages" if contract problems arose with the Sydney Olympic
         Organizing Committee for the 2000 Games.  He called TV
         networks "the enemy of sponsors."  D'Alessandro: "As
         pressure mounts on organizing committees to make their huge
         budget and tight deadlines, (networks) often conveniently
         change their interpretation of your contract to suit their
         needs" (USA TODAY, 12/2).
    
    

    Print | Tags: IOC, John Hancock Mutual Life Insurance, Olympics, Reebok, Washington Nationals
  • OLYMPIC NEWS: CBS READY FOR NAGANO TO PLAY LIKE VIDEO GAME

              Commenting on coverage of the Nagano Games, CBS Senior
         Producer Rick Gentile said the network will use advanced 3-D
         computer graphics for events like the downhill, bobsled and
         ski jump and high-tech animation for figure skating. 
         Gentile: "It's going to be like a video game."  CBS is also
         planning to use minicameras "all over the place," including
         the face mask of U.S. hockey G Mike Richter.  Gentile noted
         that time difference -- Nagano is 14 hours ahead of the east
         coast, 17 on the west coast -- prevents figure skating from
         being seen live, and while Gentile said he was "aware of the
         criticism NBC faced for not giving enough time" to women's
         soccer and volleyball in Atlanta, the women's hockey final
         "will not air ... unless the Nagano schedule is changed"
         (AP/HOLLYWOOD REPORTER, 12/1).  Men's hockey, featuring NHL
         players, will be shown live -- at 11:35pm ET on weekends,
         and at 12:35am ET, following David Letterman, on weeknights. 
         CBS Sports President Sean McManus: "They won't get a 25
         rating.  But they'll do respectably" (N.Y. TIMES, 12/2).
              MASCOT MANIA: SLOC has "scrapped plans to debut the
         mascot" for the 2002 Games at the closing ceremonies in
         Nagano.  SLOC "decided to slow down last month" when focus
         groups in Phoenix, Milwaukee and Salt Lake City  said that
         the mascot designs being considered "weren't 'Olympic
         enough'" (Lisa Riley Roche, DESERET NEWS, 11/27).  
              HYBL APPOINTED TO IOC COMMITTEES: USOC President Bill
         Hybl, who serves as the Americas VP for the Association of
         National Olympic Committees, was recently named to two IOC
         panels.  He will serve on the IOC's Olympic Solidarity
         Commission and on the Olympic Movement Commission, both
         chaired by IOC President Juan Antonio Samaranch.  In
         Colorado, Mike Spence noted that Hybl's appointments makes
         his participation "the most substantial of any USOC
         president since Avery Brundage" (GAZETTE TELEGRAPH, 11/30).
    
    

    Print | Tags: CBS, IOC, NBC, NHL, Olympics, SLOC, USOC, Viacom
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