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IHL TEAM'S CORPORATE EDUCATION PROGRAM PACKS SOME THUNDER

          The IHL Las Vegas Thunder's Corporate Education Program
     (CEP) was examined by Doug Puppel of the LAS VEGAS REVIEW-
     JOURNAL.  The effort, which began in August, "lets
     businesses purchase discount tickets and distribute them to
     young people and worthy causes in Southern Nevada." 
     Sponsors in the program pay $6,500 for tickets, print and
     radio advertising and an in-arena display of their logo. 
     Among CEP's eight sponsors are Hard Rock Cafe and Domino's
     Pizza.  The team says that the program has generated close
     to $40,000, and Puppel added that besides "engendering
     goodwill, the participating merchants benefit from the
     advertising recognition."  The team "puts a $20,000 value"
     on the companies' CEP investment (REVIEW-JOURNAL, 11/28). 

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