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IHL TEAM'S CORPORATE EDUCATION PROGRAM PACKS SOME THUNDER
Published December 2, 1997
The IHL Las Vegas Thunder's Corporate Education Program (CEP) was examined by Doug Puppel of the LAS VEGAS REVIEW- JOURNAL. The effort, which began in August, "lets businesses purchase discount tickets and distribute them to young people and worthy causes in Southern Nevada." Sponsors in the program pay $6,500 for tickets, print and radio advertising and an in-arena display of their logo. Among CEP's eight sponsors are Hard Rock Cafe and Domino's Pizza. The team says that the program has generated close to $40,000, and Puppel added that besides "engendering goodwill, the participating merchants benefit from the advertising recognition." The team "puts a $20,000 value" on the companies' CEP investment (REVIEW-JOURNAL, 11/28).