SBD / 19 / ESPN CHILTON SPORTS POLL: U.S. FIGURE SKATING CHAMPIONSHIPS

SBD/19/The Back Of The Book

ESPN CHILTON SPORTS POLL: U.S. FIGURE SKATING CHAMPIONSHIPS

Published December 19, 1997

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          ESPN Chilton surveyed 261 people, age 12+, on last
     year's U.S. Figure Skating Championships.  Last year, 49%
     respondents were "at least a little bit interested in the
     Championships."  The top perceived sponsors were: 

     

  
 
     
      
Coca-Cola

    		
     
      
13.70%

    		
    
     
      
Nike

    		
     
      
5.10%

    		
  

  
 
     
      
Pepsi

    		
     
      
8.10%

    		
    McDonald's
     
      
4.50%

    		
  

  
 
     
      
Visa

    		
     
      
6.30%

    		
    AmEx
     
      
4.00%

    		
  

  
 
     
      
Sprint

    		
     
      
5.30%
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American Express, Coca-Cola, ESPN, McDonald's, Nike, PepsiCo, Sprint, The Back of the Book, Visa, Walt Disney

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