Dierdorf Joins Michigan Booth For Football MWC Schools Increase Nat'l TV Exposure James, Heat Top NBA Jersey Sales Final Ratings: NHL Playoffs, "Arnie" Raptors Merch Moving Quickly NBA Avg. Attendance Relatively Flat Media Notes Bacardi Sponsors New NBA Lifestyle Site Herb Kohl Sells Bucks For $550M Lakers RSN Ratings Reach New Low
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O' LITTLE SECTION OF MEDIA NOTES
Published December 19, 1997
In his year-in-review column, NEWSDAY's Steve Zipay calls NBC and Turner's NBA TV contract the "Riskiest Deal" of the year, citing the NBA's "uncertain future with the retirement of one-man ratings machine Michael Jordan and a potential lockout or strike over a new [CBA]" (NEWSDAY, 12/19)....NBC renewed the French Open for two years, plus an option (Rudy Martzke, USA TODAY, 12/19).