SBD/19/Sports Media

HARK! THE HERALD IBM SWINGS AT JOINT SUPER BOWL WEB SITE

          The NFL, NBC Sports and IBM will jointly produce the
     official Super Bowl XXXII Web Site at www.superbowl.com. 
     The site will launch December 20 and culminate with a live
     cybercast of the game on January 25.  Superbowl.com will
     include: a virtual tour of cities hosting playoff games;
     audio and video coverage of all Super Bowl events; Jay Leno
     characters; a Super Bowl sweepstakes; a Super Bowl store;
     chats with NFL players and coaches; party guide/recipes;
     polls; trivia contests; and animated playbooks (NBC).  The
     project will include an on-air and online cross-promotional
     campaign by NBC and the NFL (AD AGE DAILY, 12/19).

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IBM, NBC, NFL, Media

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