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Sponsorships Advertising Marketing

O COME ALL YE MARKETING NOTES

          The Corel WTA Tour and Waterford Crystal have entered
     into a multi-year agreement which makes Waterford a Tour
     Corporate Partner beginning in '98.  Waterford will be
     designated as the "Official Crystal" of the Tour (WTA
     Tour)....Converse, which will introduce its new line of
     skateboard footwear in April, announced its title
     sponsorship of Slam City Jam, a three-day skate and music
     festival in Vancouver to be held May 1-3 (Converse)....The
     Marquee Group has been retained by Little League Baseball to
     consult on marketing and TV production (The Marquee Group).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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