Nike's Converse Launches "Made By You" Campaign MJ Leads eBay Athlete Merch Sales Converse Suing Over Chuck Taylor Copycats Converse Hires MediaVest As Ad Agency Converse Conducting Media Agency Review Converse Moving To New Boston HQs In '15 Wade's Li-Ning Announcement Expected Next Week Nike, Foot Locker Teaming On Joint Stores Dwyane Wade To Sport New Shoes In Playoffs Marketplace Round-Up
SBD/19/Sponsorships Advertising Marketing
O COME ALL YE MARKETING NOTES
Published December 19, 1997
The Corel WTA Tour and Waterford Crystal have entered into a multi-year agreement which makes Waterford a Tour Corporate Partner beginning in '98. Waterford will be designated as the "Official Crystal" of the Tour (WTA Tour)....Converse, which will introduce its new line of skateboard footwear in April, announced its title sponsorship of Slam City Jam, a three-day skate and music festival in Vancouver to be held May 1-3 (Converse)....The Marquee Group has been retained by Little League Baseball to consult on marketing and TV production (The Marquee Group).