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Sponsorships Advertising Marketing

O COME ALL YE MARKETING NOTES

          The Corel WTA Tour and Waterford Crystal have entered
     into a multi-year agreement which makes Waterford a Tour
     Corporate Partner beginning in '98.  Waterford will be
     designated as the "Official Crystal" of the Tour (WTA
     Tour)....Converse, which will introduce its new line of
     skateboard footwear in April, announced its title
     sponsorship of Slam City Jam, a three-day skate and music
     festival in Vancouver to be held May 1-3 (Converse)....The
     Marquee Group has been retained by Little League Baseball to
     consult on marketing and TV production (The Marquee Group).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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