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SBD/19/Sponsorships Advertising Marketing
IVERSON AD CONTROVERSY CAME UPON A MIDNIGHT CLEAR
Published December 19, 1997
WPSG-TV in Philadelphia, a UPN station, received "a negative reaction" from a promotional 76ers spot featuring Allen Iverson and now-former-76er Eric Montross, according to Bill Fleishman in the PHILADELPHIA DAILY NEWS. Several viewers said the spot "portrayed Iverson as dumb," and others "complained of racial bias." WPSG GM Walt DeHaven: "(Racial bias) was the last thing on anybody's mind." In the spot, Iverson is reading the newspaper and says, "It says I'm a player that's recognized for his 'fineness.'" Montross responds, "That says finesse." Iverson: "Oh, still, that's good, right? Ladies like finesse." The spot was pulled after complaints were filed. The spot ran eight times (Bill Fleishman, PHILADELPHIA DAILY NEWS, 12/19).