SBD/19/Sponsorships Advertising Marketing

IVERSON AD CONTROVERSY CAME UPON A MIDNIGHT CLEAR

          WPSG-TV in Philadelphia, a UPN station, received "a
     negative reaction" from a promotional 76ers spot featuring
     Allen Iverson and now-former-76er Eric Montross, according
     to Bill Fleishman in the PHILADELPHIA DAILY NEWS.  Several
     viewers said the spot "portrayed Iverson as dumb," and
     others "complained of racial bias."  WPSG GM Walt DeHaven:
     "(Racial bias) was the last thing on anybody's mind."  In
     the spot, Iverson is reading the newspaper and says, "It
     says I'm a player that's recognized for his 'fineness.'" 
     Montross responds, "That says finesse."  Iverson: "Oh,
     still, that's good, right?  Ladies like finesse."  The spot
     was pulled after complaints were filed.  The spot ran eight
     times (Bill Fleishman, PHILADELPHIA DAILY NEWS, 12/19).

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