Sources: No Punishment For 76ers Over Cap Harvey Pollack Passes At Age 93 76ers Make Subtle Changes To Uniforms 76ers Stop Using Wells Fargo Center Name Isles Building $5.1M Practice Venue 76ers Unveil Redesigned Logos Comcast-Spectacor To Rebrand Its Subsidiaries Comcast-Spectacor Shuttering Front Row Marketing Sixers Announce Slogan, Uniform Changes 76ers Unveil New Mascot, Dog Named Franklin
SBD/19/Sponsorships Advertising Marketing
IVERSON AD CONTROVERSY CAME UPON A MIDNIGHT CLEAR
Published December 19, 1997
WPSG-TV in Philadelphia, a UPN station, received "a negative reaction" from a promotional 76ers spot featuring Allen Iverson and now-former-76er Eric Montross, according to Bill Fleishman in the PHILADELPHIA DAILY NEWS. Several viewers said the spot "portrayed Iverson as dumb," and others "complained of racial bias." WPSG GM Walt DeHaven: "(Racial bias) was the last thing on anybody's mind." In the spot, Iverson is reading the newspaper and says, "It says I'm a player that's recognized for his 'fineness.'" Montross responds, "That says finesse." Iverson: "Oh, still, that's good, right? Ladies like finesse." The spot was pulled after complaints were filed. The spot ran eight times (Bill Fleishman, PHILADELPHIA DAILY NEWS, 12/19).