76ers Hire Video Game Vet To Head Team Dignitas 76ers, StubHub Debut New Ticketing Platform 76ers Open New HQ In Camden 76ers Buy Into Two E-Sports Franchises 76ers Unveil Limited-Edition Wine 76ers Excited For Ben Simmons Cuban Closes Deal On Land For New Practice Facility 76ers-StubHub Jersey Deal Seen As A Win-Win 76ers-StubHub Jersey Deal Criticized, Bemoaned 76ers Make StubHub First NBA Jersey Ad
SBD/19/Sponsorships Advertising Marketing
IVERSON AD CONTROVERSY CAME UPON A MIDNIGHT CLEAR
Published December 19, 1997
WPSG-TV in Philadelphia, a UPN station, received "a negative reaction" from a promotional 76ers spot featuring Allen Iverson and now-former-76er Eric Montross, according to Bill Fleishman in the PHILADELPHIA DAILY NEWS. Several viewers said the spot "portrayed Iverson as dumb," and others "complained of racial bias." WPSG GM Walt DeHaven: "(Racial bias) was the last thing on anybody's mind." In the spot, Iverson is reading the newspaper and says, "It says I'm a player that's recognized for his 'fineness.'" Montross responds, "That says finesse." Iverson: "Oh, still, that's good, right? Ladies like finesse." The spot was pulled after complaints were filed. The spot ran eight times (Bill Fleishman, PHILADELPHIA DAILY NEWS, 12/19).