SBD/19/Sponsorships Advertising Marketing

DO YOU MAKE WHAT THEY MAKE? IT'S CHRISTMAS TIME, AT UNC

          UNC officials released financial terms of personal-
     services contracts between Nike and six of the school's
     coaches on Thursday, and Steve Elling of the Raleigh NEWS &
     OBSERVER writes "the figures are impressive."  UNC stands to
     earn $11.1M over its five-year deal with Nike.  Men's
     basketball coach Bill Guthridge and new football coach Carl
     Torbush have not begun negotiations with Nike yet, but
     women's soccer coach Anson Dorrance will earn $80,000 from
     Nike in '98, after Dorrance's $22,000-per year deal with
     adidas ends at the end of the year (NEWS & OBSERVER, 12/19).
          
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Nike, Washington Nationals

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