SBD/19/Sponsorships Advertising Marketing

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  • DECK THE HALLS WITH PACKERS MERCHANDISE, FALALALALALALALALA

              The following lists the top ten teams in NFL licensed
         merchandise sales through October 31, 1997, as compared with
         the top ten as of the same period last year (THE DAILY). 
         Cowboys Dir of PR Rich Dalrymple, on the Cowboys falling to
         No. 2 after a long stay at No. 1: "It's a testament to the
         great following this organization has that we're still among
         the leaders even during the most difficult year we've had on
         the field in this decade" (STAR-TELEGRAM, 12/19). 
    '97 '96
    '97 '96
    1)
    Packers Cowboys
    6)
    Eagles Chiefs
    2)
    Cowboys Packers
    7)
    Chiefs Raiders
    3)
    49ers 49ers
    8)
    Panthers Bears
    4)
    Steelers Steelers
    9)
    Broncos Eagles
    5)
    Dolphins Dolphins
    10)
    Raiders Panthers

    Print | Tags: Chicago Bears, Dallas Cowboys, Denver Broncos, Green Bay Packers, Kansas City Chiefs, Miami Dolphins, NFL, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers
  • DO YOU MAKE WHAT THEY MAKE? IT'S CHRISTMAS TIME, AT UNC

              UNC officials released financial terms of personal-
         services contracts between Nike and six of the school's
         coaches on Thursday, and Steve Elling of the Raleigh NEWS &
         OBSERVER writes "the figures are impressive."  UNC stands to
         earn $11.1M over its five-year deal with Nike.  Men's
         basketball coach Bill Guthridge and new football coach Carl
         Torbush have not begun negotiations with Nike yet, but
         women's soccer coach Anson Dorrance will earn $80,000 from
         Nike in '98, after Dorrance's $22,000-per year deal with
         adidas ends at the end of the year (NEWS & OBSERVER, 12/19).
              
    

    Print | Tags: Nike, Washington Nationals
  • IVERSON AD CONTROVERSY CAME UPON A MIDNIGHT CLEAR

              WPSG-TV in Philadelphia, a UPN station, received "a
         negative reaction" from a promotional 76ers spot featuring
         Allen Iverson and now-former-76er Eric Montross, according
         to Bill Fleishman in the PHILADELPHIA DAILY NEWS.  Several
         viewers said the spot "portrayed Iverson as dumb," and
         others "complained of racial bias."  WPSG GM Walt DeHaven:
         "(Racial bias) was the last thing on anybody's mind."  In
         the spot, Iverson is reading the newspaper and says, "It
         says I'm a player that's recognized for his 'fineness.'" 
         Montross responds, "That says finesse."  Iverson: "Oh,
         still, that's good, right?  Ladies like finesse."  The spot
         was pulled after complaints were filed.  The spot ran eight
         times (Bill Fleishman, PHILADELPHIA DAILY NEWS, 12/19).
    
    

    Print | Tags: Comcast-Spectacor, Philadelphia 76ers, UPN
  • O COME ALL YE MARKETING NOTES

              The Corel WTA Tour and Waterford Crystal have entered
         into a multi-year agreement which makes Waterford a Tour
         Corporate Partner beginning in '98.  Waterford will be
         designated as the "Official Crystal" of the Tour (WTA
         Tour)....Converse, which will introduce its new line of
         skateboard footwear in April, announced its title
         sponsorship of Slam City Jam, a three-day skate and music
         festival in Vancouver to be held May 1-3 (Converse)....The
         Marquee Group has been retained by Little League Baseball to
         consult on marketing and TV production (The Marquee Group).
    
    

    Print | Tags: Converse
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