SBD/19/Sponsorships Advertising MarketingPrint All
The following lists the top ten teams in NFL licensed merchandise sales through October 31, 1997, as compared with the top ten as of the same period last year (THE DAILY). Cowboys Dir of PR Rich Dalrymple, on the Cowboys falling to No. 2 after a long stay at No. 1: "It's a testament to the great following this organization has that we're still among the leaders even during the most difficult year we've had on the field in this decade" (STAR-TELEGRAM, 12/19).
'97 '96 '97 '961) Packers Cowboys6) Eagles Chiefs2) Cowboys Packers7) Chiefs Raiders3) 49ers 49ers8) Panthers Bears4) Steelers Steelers9) Broncos Eagles5) Dolphins Dolphins10) Raiders Panthers
UNC officials released financial terms of personal- services contracts between Nike and six of the school's coaches on Thursday, and Steve Elling of the Raleigh NEWS & OBSERVER writes "the figures are impressive." UNC stands to earn $11.1M over its five-year deal with Nike. Men's basketball coach Bill Guthridge and new football coach Carl Torbush have not begun negotiations with Nike yet, but women's soccer coach Anson Dorrance will earn $80,000 from Nike in '98, after Dorrance's $22,000-per year deal with adidas ends at the end of the year (NEWS & OBSERVER, 12/19).
WPSG-TV in Philadelphia, a UPN station, received "a negative reaction" from a promotional 76ers spot featuring Allen Iverson and now-former-76er Eric Montross, according to Bill Fleishman in the PHILADELPHIA DAILY NEWS. Several viewers said the spot "portrayed Iverson as dumb," and others "complained of racial bias." WPSG GM Walt DeHaven: "(Racial bias) was the last thing on anybody's mind." In the spot, Iverson is reading the newspaper and says, "It says I'm a player that's recognized for his 'fineness.'" Montross responds, "That says finesse." Iverson: "Oh, still, that's good, right? Ladies like finesse." The spot was pulled after complaints were filed. The spot ran eight times (Bill Fleishman, PHILADELPHIA DAILY NEWS, 12/19).
The Corel WTA Tour and Waterford Crystal have entered into a multi-year agreement which makes Waterford a Tour Corporate Partner beginning in '98. Waterford will be designated as the "Official Crystal" of the Tour (WTA Tour)....Converse, which will introduce its new line of skateboard footwear in April, announced its title sponsorship of Slam City Jam, a three-day skate and music festival in Vancouver to be held May 1-3 (Converse)....The Marquee Group has been retained by Little League Baseball to consult on marketing and TV production (The Marquee Group).