SBD/19/Collegiate Sports

ALL YOU NEED TO KNOW ABOUT THE '97-98 BOWL LINE-UP

          The following lists the '97-98 college bowl schedule,
     including title sponsorship, length of sponsorship deal,
     teams, payout per-team, date and TV carrier (THE DAILY):
BOWL
SPONSOR
LENGTH
TEAMS
PAYOUT
DATE
TV
ORANGE FedEx
8 of 8
NEB/TEN
$8.47M
1/2
CBS
PEACH Chick-Fil-A
1st yr
CLEM/AUB
1.50M
1/2
ESPN
SUGAR Nokia
3 of 3
FSU/OSU
8.22M
1/1
ABC
ROSE None
--
MICH/WSU
9.50M
1/1
ABC
COTTON SW Bell
2 of 4
TX A&M/UCLA
2.50M
1/1
CBS
FL CITRUS CompUSA
FL Citrus
5 of 5
PSU/FLA
3.50M
1/1
ABC
GATOR Toyota
3 of 3
UNC/VA TECH
1.30M
1/1
NBC
OUTBACK Outback Steakhouse
3 of 7
UGA/WIS
1.65M
1/1
ESPN
FIESTA Tostitos
3 of 3
KSU/SYR
8.22M
12/31
CBS
LIBERTY AXA/Equitable
1st yr
PIT/S.MIS
800,000
12/31
ESPN
SUN NorWest
1 of 1
ASU/IOWA
1.00M
12/31
CBS
ALAMO Builders Square
1 of 2
OK ST/PUR
1.00M
12/30
ESPN
HOLIDAY Plymouth
3 of 3
MO/COL ST
1.35M
12/29
ESPN
CARQUEST Carquest
4 of 4
GA TECH/WVA
750,000
12/29
TBS
SPORTS HUMANITARIAN None
n/a
UTAH ST/CIN
750,000
12/29
ESPN
INDEPENDEN. Poulan/Weedeater
9th yr
ND/LSU
800,000
12/28
ESPN
INSIGHT.COM Insight
Enterprises
1 of 4
AZ/UNM
750,000
12/27
ESPN
HERITAGE McDonald's
1 of 3
SC ST/SOU
———
12/27
ESPN
MOTOR CITY Ford
1 of 5
MAR/MIS
750,000
12/26
ESPN
ALOHA Jeep/Eagle
11th yr
MSU/WASH
750,000
12/25
ABC
LAS VEGAS LVCVA
1 of 2
AIR/ORE
800,000
12/20
ESPN2

NOTES: Payouts are minimum per team, and are from USA TODAY. AXA/Equitable has a multi-year deal with the Liberty Bowl. The Citrus Bowl has two title sponsors: CompUSA and the FL Dept. of Citrus Commission. Each of them signed five-year extensions that will carry through 2002. Nokia has a three-year option to renew after the '98 Sugar Bowl. The Las Vegas Bowl is sponsored by the Las Vegas Convention and Visitors Authority. Poulan/Weed Eater will not sponsor the Independence Bowl after this year. Chick-Fil-A's deal with the Peach Bowl is a multi-year deal. Toyota and the Gator Bowl have renewed their partnership for four additional years beginning in '99. This is the second year of Norwest's title sponsorship of the Sun Bowl, and negotiations are underway for a future deal (THE DAILY).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug