SBD/19/Collegiate Sports

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  • ALL YOU NEED TO KNOW ABOUT THE '97-98 BOWL LINE-UP

              The following lists the '97-98 college bowl schedule,
         including title sponsorship, length of sponsorship deal,
         teams, payout per-team, date and TV carrier (THE DAILY):
    BOWL
    SPONSOR
    LENGTH
    TEAMS
    PAYOUT
    DATE
    TV
    ORANGE FedEx
    8 of 8
    NEB/TEN
    $8.47M
    1/2
    CBS
    PEACH Chick-Fil-A
    1st yr
    CLEM/AUB
    1.50M
    1/2
    ESPN
    SUGAR Nokia
    3 of 3
    FSU/OSU
    8.22M
    1/1
    ABC
    ROSE None
    --
    MICH/WSU
    9.50M
    1/1
    ABC
    COTTON SW Bell
    2 of 4
    TX A&M/UCLA
    2.50M
    1/1
    CBS
    FL CITRUS CompUSA
    FL Citrus
    5 of 5
    PSU/FLA
    3.50M
    1/1
    ABC
    GATOR Toyota
    3 of 3
    UNC/VA TECH
    1.30M
    1/1
    NBC
    OUTBACK Outback Steakhouse
    3 of 7
    UGA/WIS
    1.65M
    1/1
    ESPN
    FIESTA Tostitos
    3 of 3
    KSU/SYR
    8.22M
    12/31
    CBS
    LIBERTY AXA/Equitable
    1st yr
    PIT/S.MIS
    800,000
    12/31
    ESPN
    SUN NorWest
    1 of 1
    ASU/IOWA
    1.00M
    12/31
    CBS
    ALAMO Builders Square
    1 of 2
    OK ST/PUR
    1.00M
    12/30
    ESPN
    HOLIDAY Plymouth
    3 of 3
    MO/COL ST
    1.35M
    12/29
    ESPN
    CARQUEST Carquest
    4 of 4
    GA TECH/WVA
    750,000
    12/29
    TBS
    SPORTS HUMANITARIAN None
    n/a
    UTAH ST/CIN
    750,000
    12/29
    ESPN
    INDEPENDEN. Poulan/Weedeater
    9th yr
    ND/LSU
    800,000
    12/28
    ESPN
    INSIGHT.COM Insight
    Enterprises
    1 of 4
    AZ/UNM
    750,000
    12/27
    ESPN
    HERITAGE McDonald's
    1 of 3
    SC ST/SOU
    ———
    12/27
    ESPN
    MOTOR CITY Ford
    1 of 5
    MAR/MIS
    750,000
    12/26
    ESPN
    ALOHA Jeep/Eagle
    11th yr
    MSU/WASH
    750,000
    12/25
    ABC
    LAS VEGAS LVCVA
    1 of 2
    AIR/ORE
    800,000
    12/20
    ESPN2

    NOTES: Payouts are minimum per team, and are from USA TODAY. AXA/Equitable has a multi-year deal with the Liberty Bowl. The Citrus Bowl has two title sponsors: CompUSA and the FL Dept. of Citrus Commission. Each of them signed five-year extensions that will carry through 2002. Nokia has a three-year option to renew after the '98 Sugar Bowl. The Las Vegas Bowl is sponsored by the Las Vegas Convention and Visitors Authority. Poulan/Weed Eater will not sponsor the Independence Bowl after this year. Chick-Fil-A's deal with the Peach Bowl is a multi-year deal. Toyota and the Gator Bowl have renewed their partnership for four additional years beginning in '99. This is the second year of Norwest's title sponsorship of the Sun Bowl, and negotiations are underway for a future deal (THE DAILY).

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