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The following lists the '97-98 college bowl schedule, including title sponsorship, length of sponsorship deal, teams, payout per-team, date and TV carrier (THE DAILY):
BOWLSPONSORLENGTHTEAMSPAYOUTDATETV ORANGE FedEx8 of 8 NEB/TEN$8.47M1/2CBS PEACH Chick-Fil-A1st yr CLEM/AUB1.50M1/2ESPN SUGAR Nokia3 of 3 FSU/OSU8.22M1/1ABC ROSE None-- MICH/WSU9.50M1/1ABC COTTON SW Bell2 of 4 TX A&M/UCLA2.50M1/1CBS FL CITRUS CompUSA
5 of 5
PSU/FLA3.50M1/1ABC GATOR Toyota3 of 3 UNC/VA TECH1.30M1/1NBC OUTBACK Outback Steakhouse3 of 7 UGA/WIS1.65M1/1ESPN FIESTA Tostitos3 of 3 KSU/SYR8.22M12/31CBS LIBERTY AXA/Equitable1st yr PIT/S.MIS800,00012/31ESPN SUN NorWest1 of 1 ASU/IOWA1.00M12/31CBS ALAMO Builders Square1 of 2 OK ST/PUR1.00M12/30ESPN HOLIDAY Plymouth3 of 3 MO/COL ST1.35M12/29ESPN CARQUEST Carquest4 of 4 GA TECH/WVA750,00012/29TBS SPORTS HUMANITARIAN Nonen/a UTAH ST/CIN750,00012/29ESPN INDEPENDEN. Poulan/Weedeater9th yr ND/LSU800,00012/28ESPN INSIGHT.COM Insight
Enterprises1 of 4
AZ/UNM750,00012/27ESPN HERITAGE McDonald's1 of 3 SC ST/SOU12/27ESPN MOTOR CITY Ford1 of 5 MAR/MIS750,00012/26ESPN ALOHA Jeep/Eagle11th yr MSU/WASH750,00012/25ABC LAS VEGAS LVCVA1 of 2 AIR/ORE800,00012/20ESPN2
NOTES: Payouts are minimum per team, and are from USA TODAY. AXA/Equitable has a multi-year deal with the Liberty Bowl. The Citrus Bowl has two title sponsors: CompUSA and the FL Dept. of Citrus Commission. Each of them signed five-year extensions that will carry through 2002. Nokia has a three-year option to renew after the '98 Sugar Bowl. The Las Vegas Bowl is sponsored by the Las Vegas Convention and Visitors Authority. Poulan/Weed Eater will not sponsor the Independence Bowl after this year. Chick-Fil-A's deal with the Peach Bowl is a multi-year deal. Toyota and the Gator Bowl have renewed their partnership for four additional years beginning in '99. This is the second year of Norwest's title sponsorship of the Sun Bowl, and negotiations are underway for a future deal (THE DAILY).