The following lists the '97-98 college bowl schedule,
     including title sponsorship, length of sponsorship deal,
     teams, payout per-team, date and TV carrier (THE DAILY):


  
 
    
BOWL
    
 
      
SPONSOR
    
    
 
      
LENGTH
    
    
 
      
TEAMS
    
    
 
      
PAYOUT
    
    
 
      
DATE
    
    
 
      
TV
    
  
  
 
    
ORANGE
    
FedEx
    
 
      
8 
        of 8
    
    
NEB/TEN
    
 
      
$8.47M
    
    
 
      
1/2
    
    
 
      
CBS
    
  
  
 
    
PEACH
    
Chick-Fil-A 
      
    
 
      
1st 
        yr
    
    
CLEM/AUB
    
 
      
1.50M
    
    
 
      
1/2
    
    
 
      
ESPN
    
  
  
 
    
SUGAR
    
Nokia
    
 
      
3 
        of 3
    
    
FSU/OSU
    
 
      
8.22M
    
    
 
      
1/1
    
    
 
      
ABC
    
  
  
 
    
ROSE
    
None
    
 
      
--
    
    
MICH/WSU
    
 
      
9.50M
    
    
 
      
1/1
    
    
 
      
ABC
    
  
  
 
    
COTTON
    
SW Bell
    
 
      
2 
        of 4
    
    
TX A&M/UCLA
    
 
      
2.50M
    
    
 
      
1/1
    
    
 
      
CBS
    
  
  
 
    
FL 
      CITRUS
    
CompUSA

      FL Citrus

      
    
 
      
5 
        of 5
    
    
PSU/FLA
    
 
      
3.50M
    
    
 
      
1/1
    
    
 
      
ABC
    
  
  
 
    
GATOR
    
Toyota
    
 
      
3 
        of 3
    
    
UNC/VA 
      TECH
    
 
      
1.30M
    
    
 
      
1/1
    
    
 
      
NBC
    
  
  
 
    
OUTBACK
    
Outback 
      Steakhouse
    
 
      
3 
        of 7
    
    
UGA/WIS
    
 
      
1.65M
    
    
 
      
1/1
    
    
 
      
ESPN
    
  
  
 
    
FIESTA
    
Tostitos
    
 
      
3 
        of 3
    
    
KSU/SYR
    
 
      
8.22M
    
    
 
      
12/31
    
    
 
      
CBS
    
  
  
 
    
LIBERTY
    
AXA/Equitable
    
 
      
1st 
        yr
    
    
PIT/S.MIS
    
 
      
800,000
    
    
 
      
12/31
    
    
 
      
ESPN
    
  
  
 
    
SUN
    
NorWest
    
 
      
1 
        of 1
    
    
ASU/IOWA
    
 
      
1.00M
    
    
 
      
12/31
    
    
 
      
CBS
    
  
  
 
    
ALAMO
    
Builders 
      Square
    
 
      
1 
        of 2
    
    
OK ST/PUR
    
 
      
1.00M
    
    
 
      
12/30
    
    
 
      
ESPN
    
  
  
 
    
HOLIDAY
    
Plymouth
    
 
      
3 
        of 3
    
    
MO/COL 
      ST
    
 
      
1.35M
    
    
 
      
12/29
    
    
 
      
ESPN
    
  
  
 
    
CARQUEST
    
Carquest
    
 
      
4 
        of 4
    
    
GA TECH/WVA
    
 
      
750,000
    
    
 
      
12/29
    
    
 
      
TBS
    
  
  
 
    
SPORTS 
      HUMANITARIAN
    
None
    
 
      
n/a
    
    
UTAH ST/CIN
    
 
      
750,000
    
    
 
      
12/29
    
    
 
      
ESPN
    
  
  
 
    
INDEPENDEN.
    
Poulan/Weedeater
    
 
      
9th 
        yr
    
    
ND/LSU
    
 
      
800,000
    
    
 
      
12/28
    
    
 
      
ESPN
    
  
  
 
    
INSIGHT.COM
    
Insight

      Enterprises
    
 
      
1 
        of 4
    
    
AZ/UNM
    
 
      
750,000
    
    
 
      
12/27
    
    
 
      
ESPN
    
  
  
 
    
HERITAGE
    
McDonald's
    
 
      
1 
        of 3
    
    
SC ST/SOU
    
 
      
———
    
    
 
      
12/27
    
    
 
      
ESPN
    
  
  
 
    
MOTOR 
      CITY
    
Ford
    
 
      
1 
        of 5
    
    
MAR/MIS
    
 
      
750,000
    
    
 
      
12/26
    
    
 
      
ESPN
    
  
  
 
    
ALOHA
    
Jeep/Eagle
    
 
      
11th 
        yr
    
    
MSU/WASH
    
 
      
750,000
    
    
 
      
12/25
    
    
 
      
ABC
    
  
  
 
    
LAS 
      VEGAS
    
LVCVA
    
 
      
1 
        of 2
    
    
AIR/ORE
    
 
      
800,000
    
    
 
      
12/20
    
    
 
      
ESPN2
    
  


          NOTES: Payouts are minimum per team, and are from USA
     TODAY.  AXA/Equitable has a multi-year deal with the Liberty
     Bowl.  The Citrus Bowl has two title sponsors: CompUSA and
     the FL Dept. of Citrus Commission.  Each of them signed
     five-year extensions that will carry through 2002.  Nokia
     has a three-year option to renew after the '98 Sugar Bowl. 
     The Las Vegas Bowl is sponsored by the Las Vegas Convention
     and Visitors Authority.  Poulan/Weed Eater will not sponsor
     the Independence Bowl after this year.  Chick-Fil-A's deal
     with the Peach Bowl is a multi-year deal.  Toyota and the
     Gator Bowl have renewed their partnership for four
     additional years beginning in '99.  This is the second year
     of Norwest's title sponsorship of the Sun Bowl, and
     negotiations are underway for a future deal (THE DAILY).