SBD/18/Sports Media

WELCOME TO SARAJEVO, NBA: LEAGUE HELPS PROVIDE GAME CONTENT

          U.S. Secretary of State Madeleine Albright "approached
     the NBA in November, asking if the league would supply
     programming" to the Balkan area as "part of an effort to
     help support war-torn Bosnia and Herzegovina," according to
     Langdon Brockinton of MEDIAWEEK.  The NBA finalized a deal
     with the OBN network, which reaches "about" 80% of the
     Bosnian and Herzegovinan population, under which OBN will
     air two NBA games per week as a well as the weekly half-hour
     highlights show, "NBA Action."  The first game "is expected"
     to air "before the end of the month."  The league currently
     delivers league programming to neighboring Croatia, Serbia,
     and Montenegro (Langdon Brockinton, MEDIAWEEK, 12/15 issue).
          NBA NOTES: Brockinton also reports that NBC is "said to
     have sold about" 90% of its NBA ad time for this season. 
     For February's All-Star Game, NBC has sold "all but about"
     three or four 30-second spots, and is "said to be asking"
     $450,000 for each of the remaining units.  NBC is also
     "getting ready to pitch" new four-year NBA sponsorship
     packages to incumbent automotive sponsors, with the price
     "likely" to "climb considerably."  Also, Turner Sports has
     moved "about" 90% of its regular season ad inventory, and
     85% of its postseason time (MEDIAWEEK, 12/15 issue).

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