SBD/18/Sports Media

MEDIA NOTES

          In San Diego, Fritz Quindt reported that the Chargers
     have signed a one-year deal with KFMB-FM making it their
     flagship radio station, "officially ending an 11-year run
     on" XTRA-AM.  Although terms we not disclosed, Chargers
     Owner Alex Spanos "confirmed" that the team was offered $15M
     for five years earlier by XTRA and didn't resign.  KMFB GM
     Bob Bolinger said the contract "may evolve" into a multi-
     year deal.  Quindt added one "unique" item about the deal is
     that Chargers games will be simulcast on KMFB-AM "when there
     are no Padres or [SDSU] conflicts" (UNION-TRIBUNE, 12/18).
          FAMILY MAN: Chicago's WGN announced that Chip Caray
     will join his grandfather, Harry Caray, and Steve Stone in
     the broadcast booth for 50 Cubs games during the '98 season
     (CHICAGO SUN-TIMES, 12/18).  Caray will continue doing his
     "MLB on Fox" Saturday assignment from June to through the
     end of the season (CHICAGO TRIBUNE, 12/18).
          NOTES: The Broncos-49ers game on "MNF" earned a 40.7/60
     overnight in the Bay Area (SAN JOSE MERCURY NEWS, 12/18).
     ....The LPGA's agreement with Mercury to sponsor seven
     events on ESPN and ESPN2 is "more about exposure than
     increased revenue," according to USA TODAY's Jerry Potter.
     LPGA General Counsel Ty Votaw said that the series is a
     "modified time buy," where Mercury and other sponsors will
     pick up the expense.  While the deal won't give the LPGA
     increased TV revenue through rights fees, Votaw adds that it
     helps financially because events will be able to sign
     sponsors since they are being televised (USA TODAY, 12/18).
          PAGE TURNERS: USA TODAY lists the top selling sports
     books outside its top 50: No. 115) "Everest: Mountain
     Without Mercy," by Broughton Coburn; No. 130) "A March To
     Madness," by John Feinstein; No. 222) "The Climb: Tragic
     Ambitions on Mt. Everest," by Anatoli Boukreev; No. 234)
     "1998 Sports Almanac," by the SI editors (USA TODAY, 12/18).

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