SBD/18/Sports Media

"SUNDAY TICKET" TO HIT CANADA; CFL WANTS IN ON THE ACTION

          Rogers Communications, Canada's "largest cablecaster,"
     will distribute "NFL Sunday Ticket" beginning next season,
     and will hold the exclusive Canadian TV rights through the
     '99 season, according to Etan Vlessing of the HOLLYWOOD
     REPORTER.  The price for the subscription package will be
     announced just prior to the start of next season, but a
     spokesperson for Rogers said it "would likely be in the same
     range" as the $159 price charged in the U.S. by DirecTV
     (HOLLYWOOD REPORTER, 12/18).  In Toronto, Shawna Richer
     reports that the CFL "is trying to get in on" the Rogers/NFL
     deal.  CFL Chair & Rogers Multi-Media President John Tory
     said that there is a clause in the deal that "allows adding
     CFL games to the package."  Rogers cable subscribers in
     parts of Ontario will see a free nine-game preview of the
     service this Sunday (Toronto GLOBE & MAIL, 12/18).

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