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"SUNDAY TICKET" TO HIT CANADA; CFL WANTS IN ON THE ACTION
Published December 18, 1997
Rogers Communications, Canada's "largest cablecaster," will distribute "NFL Sunday Ticket" beginning next season, and will hold the exclusive Canadian TV rights through the '99 season, according to Etan Vlessing of the HOLLYWOOD REPORTER. The price for the subscription package will be announced just prior to the start of next season, but a spokesperson for Rogers said it "would likely be in the same range" as the $159 price charged in the U.S. by DirecTV (HOLLYWOOD REPORTER, 12/18). In Toronto, Shawna Richer reports that the CFL "is trying to get in on" the Rogers/NFL deal. CFL Chair & Rogers Multi-Media President John Tory said that there is a clause in the deal that "allows adding CFL games to the package." Rogers cable subscribers in parts of Ontario will see a free nine-game preview of the service this Sunday (Toronto GLOBE & MAIL, 12/18).