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SBD/18/Sponsorships Advertising Marketing
THE AVP'S FUTURE'S SO BRIGHT, IT SIGNED ON FOR SOME SHADES
Published December 18, 1997
The AVP announced that FL-based Ocean Waves Sunglasses has signed an exclusive five-year, seven-figure deal that will tie up the sunglasses category through 2002. Ocean Waves' sponsorship will involve network and cable TV commercials, center court promotions, on-site sales rights, rotational signage at center court and promos surrounding its new AVP line of sunglasses, which will include the AVP name and logo. Ocean Waves will also create a "Stokey" line of eyewear, named after AVP tour pro Randy Stoklos. Ocean Waves will also sponsor a player incentive program, providing cash and product bonuses to players who wear the brand during events and televised matches (AVP).