CMOs Highlight Brand Engagement Summit Montreal Mayor To Meet MLB's Manfred Pagliuca Meets With IOC On Bid Reform Workshop On Rays' Ballpark Today Big 12 To Announce Tourney Sites FIFA Scandal Dominates News Cycle FIFA To Go Ahead With Congress A-B InBev Monitoring FIFA Case O'Conner Adds MiLB Enterprises Title
Upcoming Conferences and Events
SBD/18/Sponsorships Advertising Marketing
THE AVP'S FUTURE'S SO BRIGHT, IT SIGNED ON FOR SOME SHADES
Published December 18, 1997
The AVP announced that FL-based Ocean Waves Sunglasses has signed an exclusive five-year, seven-figure deal that will tie up the sunglasses category through 2002. Ocean Waves' sponsorship will involve network and cable TV commercials, center court promotions, on-site sales rights, rotational signage at center court and promos surrounding its new AVP line of sunglasses, which will include the AVP name and logo. Ocean Waves will also create a "Stokey" line of eyewear, named after AVP tour pro Randy Stoklos. Ocean Waves will also sponsor a player incentive program, providing cash and product bonuses to players who wear the brand during events and televised matches (AVP).