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THE AVP'S FUTURE'S SO BRIGHT, IT SIGNED ON FOR SOME SHADES
Published December 18, 1997
The AVP announced that FL-based Ocean Waves Sunglasses
has signed an exclusive five-year, seven-figure deal that
will tie up the sunglasses category through 2002. Ocean
Waves' sponsorship will involve network and cable TV
commercials, center court promotions, on-site sales rights,
rotational signage at center court and promos surrounding
its new AVP line of sunglasses, which will include the AVP
name and logo. Ocean Waves will also create a "Stokey" line
of eyewear, named after AVP tour pro Randy Stoklos. Ocean
Waves will also sponsor a player incentive program,
providing cash and product bonuses to players who wear the
brand during events and televised matches (AVP).




