SBD/18/Sponsorships Advertising Marketing

THE AVP'S FUTURE'S SO BRIGHT, IT SIGNED ON FOR SOME SHADES

          The AVP announced that FL-based Ocean Waves Sunglasses
     has signed an exclusive five-year, seven-figure deal that
     will tie up the sunglasses category through 2002.  Ocean
     Waves' sponsorship will involve network and cable TV
     commercials, center court promotions, on-site sales rights,
     rotational signage at center court and promos surrounding
     its new AVP line of sunglasses, which will include the AVP
     name and logo.  Ocean Waves will also create a "Stokey" line
     of eyewear, named after AVP tour pro Randy Stoklos.  Ocean
     Waves will also sponsor a player incentive program,
     providing cash and product bonuses to players who wear the
     brand during events and televised matches (AVP).

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