SBD/18/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          DEALS: Raptors F Walt Williams has signed a one-year
     shoe deal with Fila Canada.  Williams, who will wear the
     Board Breaker sneaker, is Fila Canada's first NBA endorser.
     He was wearing Nike (THE DAILY)....Jackie Stewart will
     announce today that MCI has joined his team as a major
     sponsor of its Stewart-Ford cars (N.Y. TIMES, 12/18)....NY-
     based arena supplier IcePro has been named the tile sponsor
     of the '98 IcePro AHL All-Star Skills Competition (AHL).
     ...The financial woes of Nobody Beats the Wiz, which filed
     for Chapter 11 bankruptcy protection on Tuesday, is examined
     by Richard Wilner of the N.Y. POST.  Wilner writes that "an
     expansive and aggressive expansion plan two years ago"
     helped cause its financial problems.  The chain also "spent
     about" $6M a year in ads at MSG (N.Y. POST, 12/18). 
          ADVERTISING: In AD AGE, Bradley Johnson reports that
     the NFL will hold a contest next month to pick the best spot
     featuring NFL players or images produced over the past four
     decades.  Fans will vote over the Internet for a final five;
     a panel of players, ad execs and media picks the winner
     January 16 (AD AGE, 12/15 issue)....Goodyear Chair & CEO
     Samir Gibara said the company will add two blimps in Europe
     and one in Latin America "early next year," with plans for
     another to serve Asia and Australia "shortly after that,"
     bringing Goodyear's total to eight blimps (AKRON BEACON
     JOURNAL, 12/18)....Nike "is considering advertising through
     skywriting," and asked FL-based Aerial Sign to show what the
     swoosh "looks like at 10,000 feet" (SUN-SENTINEL, 12/18).
          PRODUCT: NY-based Alphabet City latest CD, "Go Blue!
     The Ultimate Michigan Sports CD," is now available in Metro
     Detroit for $9.99.  Alphabet City is expected to do more
     than $10M in sales in '97 (DETROIT NEWS, 12/17)....The NHL
     has granted a license to CT-based Spotlight for a "Double-J
     Reversible" outerwear garment that has a jersey look on one
     side and a nylon pullover feel on the other.  The item is in
     JCPenney's catalog with distribution set to expand during
     the NHL playoffs.  Spotlight is led by former Starter exec
     Kyle Sanborn (SPORTING GOODS BUSINESS, 12/15 issue).
          
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug