MEDIA NOTES

          DOLING OUT HOLIDAY CHEER: In his year-end TV awards,
     USA TODAY's Rudy Martzke lists his two worst moves: 1) 
     "Keith Olbermann leaving ESPN 'SportsCenter' for ['The Big
     Show'] on hardly-seen MSNBC and then knocking former ESPN
     cohorts."  2) "ESPN replacing Olbermann with Kenny Mayne,
     whose humor is drier than the Mojave."  For his most-quoted
     award, Martzke names Fox VP/Media Relations Vince Wladika
     first, Pilson Communications President Neal Pilson second
     and Grey Advertising's Jon Mandel third (USA TODAY, 12/17).
          NOTES: Lifetime will broadcast the U.S. women's hockey
     team game tonight at 8:00pm ET, marking the first time a
     women's hockey game will be televised live in the U.S.
     (BOSTON GLOBE, 12/17)....ABC earned an 18.0 rating for
     Broncos-49ers on "MNF," a season high.  ABC's overall "MNF"
     rating is a 15.0, down 9% from last year (USA TODAY, 12/17).