Sports Industrialists

THE SPORTING NEWS "100 MOST POWERFUL" LIST

12.17.1997

RANK	NAME	POSITION/ORGANIZATION	'96 RANK
1)	Michael Jordan	Guard/Bulls	27
2)	Rupert Murdoch	CEO/News Corp.	6
3)	David Stern	Commissioner/NBA	8
4)	Dick Ebersol	President/NBC Sports	1
5)	Ted Turner	Vice Chair/Time Warner	T7
6)	Michael Eisner	Chair & CEO/Disney	5
7)	Phil Knight	Chair & CEO/Nike	7
8)	Steve Bornstein	Pres./ABC Sports & ESPN	3
9)	Philip Guarascio	VP/General Motors	10
	Ronald Zarella	VP/General Motors	10
10)	Paul Tagliabue	Commissioner/NFL	16
11)	John Malone	CEO/TCI	11
12)	Gary Bettman	Commissioner/NHL	18
13)	Mark McCormack	Chair & CEO/IMG	4
14)	Wayne Huizenga	Marlins/Panthers/Dolphins	28
15)	David Falk	President & CEO/F.A.M.E.	17
16)	Leigh Steinberg	Agent	14
17)	Donald Fehr	Exec Dir/MLBPA	9
18)	Bud Selig	Acting Commissioner/MLB	22
19)	Tiger Woods	Professional Golfer	35
20)	Juan Antonio Samaranch	President/IOC	12
21)	Jerry Colangelo	CEO/Suns;Man. Partner/D'Backs	20
22)	Gerald Levin	Chair/Time Warner	T7
23)	Robert Wright	President & CEO/NBC	13
24)	Tom Clarke	President & COO/Nike	n/r
25)	Robert Bennett	CEO/Liberty Media Corp.	n/r
26)	Jack Smith	Chair & CEO/Sports Authority	n/r
27)	James Dolan	CEO/Cablevision	19
28)	Bill Gates	Chairman & CEO/Microsoft	n/r
29)	Russ Granik	Deputy Commissioner/NBA	24
30)	Chase Carey	Chair & CEO/Fox TV	25
31)	August Busch IV	VP/Marketing/Anheuser-Busch	n/r
	Anthony Ponturo	VP/Corp. Media/Anheuser-Busch	26
32)	Richard Strup	Sr. VP/Miller Brewing Int'	l 42
33)	Brad Ball	Sr. VP/Marketing/McDonald's	n/r
34)	Charles Fruit	VP/Coca-Cola	31
35)	John Krimsky	Deputy Sec. General/USOC	29
36)	David Hill	President/Fox Sports	30
37)	Pat Bowlen	Owner/Broncos	39
38)	Anita DeFrantz	VP/IOC	38
39)	Richard Schultz	Exec Dir/USOC	36
40)	Sara Levinson	President/NFL Properties	32
41)	Rick Welts	President/NBA Properties	34
42)	Robert Kain	Senior Exec VP/IMG	n/r
43)	Paul Beeston	COO/MLB	n/r
44)	Paul Allen	Chair/Blazers & Seahawks	56
45)	Tim Finchem	Commissioner/PGA Tour	59
46)	Cedric Dempsey	Exec Dir/NCAA	41
47)	Jerry Reinsdorf	Chair/White Sox & Bulls	15
48)	Eddie Hartenstein	President/DirecTV	77
49)	Neil Austrian	President/NFL	49
50)	Tony Tavares	President/Anaheim Sports	52
51)	Pat Riley	President & Coach/Heat	n/r
52)	Bill France, Jr.	President & CEO/NASCAR	n/r
	Brian France	VP/Marketing/NASCAR	n/r
53)	Reggie White	Defensive End/Packers	n/r
54)	Robert Louis-Dreyfus	Chairman/adidas AG	n/r
55)	Dave Checketts	President & CEO/MSG	71
56)	Phil Jackson	Coach/Bulls	n/r
57)	Scott Boras	Agent	n/r
58)	Barry Frank	President/TWI, IMG	37
59)	David D'Alessandro	Senior Exec VP/John Hancock	47
60)	Michael Jordan	Chair/Westinghouse	51
61)	Bob Goodenow	Exec Dir/NHLPA	60
62)	Gene Upshaw	Exec Dir/NFLPA	66
63)	Sean McManus	President/CBS Sports	84
64)	Roger Enrico	CEO/PepsiCo	70
65)	Terry McGuirk	President & CEO/TBS	65
66)	Steve Solomon	Senior VP & COO/NHL	68
67)	Donna Lopiano	Exec Dir/Women's Sports Foun.	46
68)	Harold Henderson	Exec VP/NFL	69
69)	Bill Parcells	Coach/Jets	n/r
70)	David Ogrean	Exec Dir/USA Hockey	63
71)	Ken Griffey Jr.	CF/Mariners	n/r
72)	Tim Brosnan	COO/Baseball International	73
73)	Paul Fireman	Chair & CEO/Reebok	74
74)	Bob Costas	Sportscaster/NBC	78
75)	Harvey Schiller	Pres./Turner Sports, Inc.	79
76)	Jim Jannard	Chair & President/Oakley	n/r
77)	Curtis Polk	President/F.A.M.E.	n/r
	Michael Higgins	Senior VP/F.A.M.E.	n/r
78)	Rod Thorn	VP Operations/NBA	87
79)	Kevin Garnett	Forward/Timberwolves	n/r
80)	Seth Abraham	President/Time Warner Sports	95
81)	Bob Gutkowsi	President & CEO/Marquee Group	n/r
82)	Roy Kramer	Commissioner/SEC	85
83)	Doug Kelly	President & COO/Pro Player	n/r
84)	Jan Soderstrom	VP Marketing/Visa	n/r
85)	Dave Martin	President & CEO/PentaCom	n/r
86)	Bob Mancini	President/Ford Motor Media	n/r
87)	Bill Schmidt	VP/Gatorade Worldwide Sports	n/r
88)	Rick Pitino	President & Coach/Celtics	n/r
89)	Rick Dudley	Pres. & COO/NHL Enterprises	96
90)	Bob Wood	U.S. Marketing Dir/Nike	n/r
91)	Mark McGwire	Charitable Athlete	n/r
	David Robinson	Charitable Athlete	n/r
	Steve Smith	Charitable Athlete	n/r
	Warrick Dunn	Charitable Athlete	n/r
92)	Jeffrey Pollack	Pres. & Publisher/THE DAILY	n/r
93)	James Easton	Member/IOC;Chair/Easton Sports	98
94)	Richard Lapchick	Dir/Study of Sport in Society	92
95)	Evander Holyfield	Heavyweight Champion Boxer	n/r
96)	Dennis Rodman	Forward/Bulls	n/r
97)	Len Coleman	President/National League	n/r
98)	Jeffrey Moorad	Agent	58
99)	Arli$$ Michaels	HBO's "Super-Agent"	100
100)	Li'l Penny	Nike Pitchman	n/r

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