Sports Industrialists

COUNTDOWN TO 1998 NATIONAL SPORTS FORUM

12.17.1997

          ROBERT ERB, Dir of Sports Marketing at adidas; PAT
     WILLIAMS, Senior Exec VP of the Magic; PAUL BEESTON, MLB COO;
     HAL PRINCE, President of Mach One Marketing and RICHARD
     KREZWICK, President of the New Boston Garden, will all be
     keynote speakers at the 1998 National Sports Forum, January
     18-20, in Boston.  The NSF is the largest conference
     dedicated to team marketing and sales, and will feature
     discussions about "Team and Event Marketing," "Fan
     Entertainment," "Group and Season Ticket Sales Strategies"
     and "Corporate Sponsorship."  Eighteen breakout sessions and
     a "behind the scenes" tour of Fenway Park and the FleetCenter
     are also included. For attendance/trade show exhibitor info,
     contact Seaver Marketing Group at (619) 469-4101.  THE DAILY
     is the Official Publication of the National Sports Forum.

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