Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record
Published December 16, 1997
HEISMAN TALK: In N.Y., Steve Zipay, on Charles Woodson winning the Heisman Trophy and ESPN's coverage of the event: "You have to wonder how embarrassed ESPN was after airing an hour-long special Friday night: 'Peyton Manning: All Access Granted.'" An ESPN spokesperson: "It was a long-range call, we didn't just whip it up on Thursday. We made the decision at the beginning of the season to follow around a big name and do a diary" (NEWSDAY, 12/16). NOTES: NBC's Steelers-Patriots game Saturday drew a 41.3/67 rating in Pittsburgh and a 32.6/58 rating in Boston (BOSTON GLOBE, 12/16)....In N.Y., Saturday's Redskins-Giants generated a local rating of 16.7. Fox's Bucs-Jets game on Sunday earned a 19.7 local rating (N.Y. TIMES, 12/16). ...Going into this week, ABC's "MNF" was averaging a 14.8, "not drastically lower than the 16.4 of a year ago." In Denver, Todd Phipers writes that ABC should get a ratings boost with the Broncos-49ers game and the Pats-Dolphins finale, both with playoff implications (DENVER POST, 12/16).