SBD/16/Sports Media

MEDIA NOTES

          HEISMAN TALK: In N.Y., Steve Zipay, on Charles Woodson
     winning the Heisman Trophy and ESPN's coverage of the event:
     "You have to wonder how embarrassed ESPN was after airing an
     hour-long special Friday night: 'Peyton Manning: All Access
     Granted.'"  An ESPN spokesperson: "It was a long-range call,
     we didn't just whip it up on Thursday.  We made the decision
     at the beginning of the season to follow around a big name
     and do a diary" (NEWSDAY, 12/16).
          NOTES: NBC's Steelers-Patriots game Saturday drew a
     41.3/67 rating in Pittsburgh and a 32.6/58 rating in Boston
     (BOSTON GLOBE, 12/16)....In N.Y., Saturday's Redskins-Giants
     generated a local rating of 16.7.  Fox's Bucs-Jets game on
     Sunday earned a 19.7 local rating (N.Y. TIMES, 12/16).
     ...Going into this week, ABC's "MNF" was averaging a 14.8,
     "not drastically lower than the 16.4 of a year ago."  In
     Denver, Todd Phipers writes that ABC should get a ratings
     boost with the Broncos-49ers game and the Pats-Dolphins
     finale, both with playoff implications (DENVER POST, 12/16).
      
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