SBD/16/Sports Media

"YOU CANNOT BE SERIOUS!": JOHNNY MAC THE SCRIBE?

          John McEnroe is looking for a publisher for his book,
     according Jacobs & Flamm of ENTERTAINMENT WEEKLY.  Sources
     said McEnroe's agent, IMG's David Chalfant, has "demanded" a
     $1M bid.  Chalfant said the book is not a tennis book, but
     rather, "a hybrid of Dennis Miller's 'Rants' and John
     Madden's insights into the sports world."  The book is
     tentatively titled "You Cannot Be Serious."  One editor on
     McEnroe: "He's charming and witty.  But there aren't many
     sports figures worth a million dollars" (EW, 12/19 issue).  

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