NBC Wins Primetime With "TNF" Source: Fox Has Sold 90% Of Super Bowl Ad Space Jets Critics Turn To Woody Johnson Minn. Gov. Weighs In On U.S. Bank Stadium Dispute Orioles Not Interested In Bautista Due To Likeability Budget-Conscious Yanks Bring Back Closer Plank, UA Excited About New MLB Deal Red Sox Make Splash With Sale Trade Busch Part Of A-B InBev's Super Bowl Lineup A's Dave Kaval Opens His Office To Fans
SBD/16/Sponsorships Advertising Marketing
BRANDWEEK NEWS & NOTES: SPRINT MAKING SUPER BOWL CENTS
Published December 16, 1997
Leveraging its $24M-a-year NFL corporate sponsorship and "looking to drive its core Sprint Sense long-distance service, Sprint is readying its most aggressive promotional stunt to date, a phone card blowout backed" by $6M-plus in media, according to Terry Lefton of BRANDWEEK. Sprint will offer 32 10-minute phone cards, each with the likeness of a ticket from a Super Bowl game. Consumers switching to Sprint will receive four free phone cards and an extra four cards every four months after that. Lefton adds the promo's "resulting signup volume likely will help Sprint determine whether its renews the big-ticket deal" (BRANDWEEK, 12/15). NOTE: Coors is "preparing an assault promo" on next year's MLB All-Star Game that will give one fan a chance at hitting a home run for the reward of $10M. Sources say Coors will hold the event at Coors Field the day after the All-Star Game on July 7, with "expected participation" from Nolan Ryan. Terry Lefton adds that the Coors contest "is the first in what will doubtless be numerous assaults on official game sponsors because of a discordant lineup of official sponsors (like Bud) and Rockies sponsors (Coors). The Rockies also boast Coke, versus MLB's Pepsi; US West to MLB's MCI, and Visa to MLB's MasterCard" (BRANDWEEK, 12/15).