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SBD/16/Leagues Governing Bodies
LPGA JOINS WITH MERCURY FOR SEVEN EVENT GOLF SERIES ON TV
Published December 16, 1997
The LPGA and Ford's Mercury division have created the '98 Mercury LPGA Series, which will provide live TV coverage of seven LPGA tournaments during the '98 season on ESPN and ESPN2. The TV series is a first for the LPGA and expands Mercury's LPGA partnership. Six of the seven events will appear on ESPN2 and one on ESPN. Each tournament will have three days of coverage, Friday through Sunday. The series begins with the HealthSouth Inaugural from January 16-18. ESPN's OCC Sports will produce the series (LPGA). VISIBILITY: LPGA Commissioner Jim Ritts, at yesterday's '97 LPGA awards luncheon in NY: "We've got a depth of talent, and the money we're playing for is higher than ever. But visibility is the key to everything. ... Tiger [Woods] expanded the universe of potential fans. Now we have to reel them in with our product. Visibility and television are the most important things." In N.Y., Clifton Brown said while the LPGA had a "remarkable year," it "remains in a fierce battle for attention in a sports market that is more competitive than ever" (N.Y. TIMES, 12/16).