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FINANCE NOTES: NEW WOMEN'S ATHLETIC CATALOG BEGINS TESTING
Published December 16, 1997
Female Athletic Inc., a Long Island-based mail-order catalog featuring sports apparel and gear designed for girls and women, was featured in NEWSDAY. The catalog was distributed in October to a test group of about 100,000 homes nationwide. Since then, the 32-page piece has generated between $90,000-$100,000 in sales, and the average sale of $58 an order has exceeded the projected $40 (NEWSDAY, 12/15)....Ticketmaster acquired VA-based Distributed System Architects, which develops computerized technology/software for the sports industry (DSA).