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SBD/16/Finance
FINANCE NOTES: NEW WOMEN'S ATHLETIC CATALOG BEGINS TESTING
Published December 16, 1997
Female Athletic Inc., a Long Island-based mail-order
catalog featuring sports apparel and gear designed for girls
and women, was featured in NEWSDAY. The catalog was
distributed in October to a test group of about 100,000
homes nationwide. Since then, the 32-page piece has
generated between $90,000-$100,000 in sales, and the average
sale of $58 an order has exceeded the projected $40
(NEWSDAY, 12/15)....Ticketmaster acquired VA-based
Distributed System Architects, which develops computerized
technology/software for the sports industry (DSA).
