Dalian Wanda Buys Ironman For $650M NYRA's Operating Loss Spikes Despite Triple Crown IMG College Buys TopShelf For Hospitality Adidas Seeking Buyer For Golf Brands Adidas Could Spin Off Golf Unit Adidas Buys Fitness App Runtastic For $239M Chime Sold To WPP, Providence Equity Callaway Golf Reports Mixed Q2 Results CDI Reports Record Quarterly Revenue Providence Equity, WPP Eye $547M Chime Takeover
FINANCE NOTES: NEW WOMEN'S ATHLETIC CATALOG BEGINS TESTING
Published December 16, 1997
Female Athletic Inc., a Long Island-based mail-order catalog featuring sports apparel and gear designed for girls and women, was featured in NEWSDAY. The catalog was distributed in October to a test group of about 100,000 homes nationwide. Since then, the 32-page piece has generated between $90,000-$100,000 in sales, and the average sale of $58 an order has exceeded the projected $40 (NEWSDAY, 12/15)....Ticketmaster acquired VA-based Distributed System Architects, which develops computerized technology/software for the sports industry (DSA).