Nike Beats Analysts' Q2 Expectations Nike's Stock Posts Underwhelming Yearly Results Strivr Labs Announces $5M Round Of Funding Sportradar Rolling Out New Accelerator Program VF Corp. Mum On Majestic Sale To UA Could Disney Really Let Go Of ESPN? Nike Files Flurry Of Tech Patent Former MLBers Launching Private-Equity Fund Under Armour Changing Stock Ticker Symbols Dick's Keeping 22 Sports Authority Stores
FINANCE NOTES: NEW WOMEN'S ATHLETIC CATALOG BEGINS TESTING
Published December 16, 1997
Female Athletic Inc., a Long Island-based mail-order catalog featuring sports apparel and gear designed for girls and women, was featured in NEWSDAY. The catalog was distributed in October to a test group of about 100,000 homes nationwide. Since then, the 32-page piece has generated between $90,000-$100,000 in sales, and the average sale of $58 an order has exceeded the projected $40 (NEWSDAY, 12/15)....Ticketmaster acquired VA-based Distributed System Architects, which develops computerized technology/software for the sports industry (DSA).