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  • FINANCE NOTES: NEW WOMEN'S ATHLETIC CATALOG BEGINS TESTING

              Female Athletic Inc., a Long Island-based mail-order
         catalog featuring sports apparel and gear designed for girls
         and women, was featured in NEWSDAY.  The catalog was
         distributed in October to a test group of about 100,000
         homes nationwide.  Since then, the 32-page piece has
         generated between $90,000-$100,000 in sales, and the average
         sale of $58 an order has exceeded the projected $40
         (NEWSDAY, 12/15)....Ticketmaster acquired VA-based
         Distributed System Architects, which develops computerized
         technology/software for the sports industry (DSA).
    
    

    Print | Tags: Finance, Ticketmaster
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