VT-based Fuse Sports Marketing will join the on-site
media staff at the Bud Light U.S. Snowboarding Grand Prix to
provide snowboarding media assistance for journalists
covering the event. Fuse has also been retained by The U.S.
Ski and Snowboard Association to provide media and marketing
consultation (Fuse)....The AZ Maricopa County Sports
Commission (MCSC) has signed sponsorship agreements with six
Valley corporations to become MCSC's exclusive "Gold"
partners. Among the six Gold partners are Fox Sports AZ,
Cox Communications, Enterprise Rent-a-Car, and the Greater
Phoenix Economic Council. Partners receive TV exposure,
print and outdoor signage, participation in MCSC events
throughout the year and exposure on all MCSC materials, both
locally and nationally (MCSC). In AZ, Ilana Ruber reports
that the six Gold sponsors "are doling out at least" $10,000
each (ARIZONA BUSINESS JOURNAL, 12/8 issue)....The USOC has
extended its relationship with Allsport Photography as the
official photographers of the USOC through 2004 (Allsport).
