Wasserman Won't Handle L.A. Sponsor Sales A-B Launches Loyalty Program Around BuschBucks.com A-B InBev Makes Changes To Sports Marketing Citi, AT&T Explain Dropping USOC Deals Budweiser Unveils Limited Edition MLB Team Cans Comcast Adds To USOC Sponsorship Inventory Tension Mounts Between USOC, USADA A-B InBev Latest To End USOC Sponsorship TD Ameritrade Not Returning As USOC Sponsor Citi Ending USOC Sponsorship After Five Years
Upcoming Conferences and Events
May 31 - Jun 1
SBD/11/Sponsorships Advertising Marketing
Published December 11, 1997
VT-based Fuse Sports Marketing will join the on-site media staff at the Bud Light U.S. Snowboarding Grand Prix to provide snowboarding media assistance for journalists covering the event. Fuse has also been retained by The U.S. Ski and Snowboard Association to provide media and marketing consultation (Fuse)....The AZ Maricopa County Sports Commission (MCSC) has signed sponsorship agreements with six Valley corporations to become MCSC's exclusive "Gold" partners. Among the six Gold partners are Fox Sports AZ, Cox Communications, Enterprise Rent-a-Car, and the Greater Phoenix Economic Council. Partners receive TV exposure, print and outdoor signage, participation in MCSC events throughout the year and exposure on all MCSC materials, both locally and nationally (MCSC). In AZ, Ilana Ruber reports that the six Gold sponsors "are doling out at least" $10,000 each (ARIZONA BUSINESS JOURNAL, 12/8 issue)....The USOC has extended its relationship with Allsport Photography as the official photographers of the USOC through 2004 (Allsport).