USOC Teams Up With "Sesame Street" ATP Inks Michelob Ultra Deal In U.S. USOC Extends Blackmun Through '16 IOC Prez To Kerry: Russia Will Not Discrimiate USOC Won't Make '24 Games Bid Decision Until Late '14 Anheuser-Busch Renews Cubs Deal Corona Logo Taken Off ATP Tourney Nets Bud Signs Deal With SHR To Stay With Harvick Larry Probst Nominated For IOC Membership Budweiser, NHLPA Ink Deal
SBD/11/Sponsorships Advertising Marketing
Published December 11, 1997
VT-based Fuse Sports Marketing will join the on-site media staff at the Bud Light U.S. Snowboarding Grand Prix to provide snowboarding media assistance for journalists covering the event. Fuse has also been retained by The U.S. Ski and Snowboard Association to provide media and marketing consultation (Fuse)....The AZ Maricopa County Sports Commission (MCSC) has signed sponsorship agreements with six Valley corporations to become MCSC's exclusive "Gold" partners. Among the six Gold partners are Fox Sports AZ, Cox Communications, Enterprise Rent-a-Car, and the Greater Phoenix Economic Council. Partners receive TV exposure, print and outdoor signage, participation in MCSC events throughout the year and exposure on all MCSC materials, both locally and nationally (MCSC). In AZ, Ilana Ruber reports that the six Gold sponsors "are doling out at least" $10,000 each (ARIZONA BUSINESS JOURNAL, 12/8 issue)....The USOC has extended its relationship with Allsport Photography as the official photographers of the USOC through 2004 (Allsport).