SBD/11/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          VT-based Fuse Sports Marketing will join the on-site
     media staff at the Bud Light U.S. Snowboarding Grand Prix to
     provide snowboarding media assistance for journalists
     covering the event.  Fuse has also been retained by The U.S.
     Ski and Snowboard Association to provide media and marketing
     consultation (Fuse)....The AZ Maricopa County Sports
     Commission (MCSC) has signed sponsorship agreements with six
     Valley corporations to become MCSC's exclusive "Gold"
     partners.  Among the six Gold partners are Fox Sports AZ,
     Cox Communications, Enterprise Rent-a-Car, and the Greater
     Phoenix Economic Council.  Partners receive TV exposure,
     print and outdoor signage, participation in MCSC events
     throughout the year and exposure on all MCSC materials, both
     locally and nationally (MCSC).  In AZ, Ilana Ruber reports
     that the six Gold sponsors "are doling out at least" $10,000
     each (ARIZONA BUSINESS JOURNAL, 12/8 issue)....The USOC has
     extended its relationship with Allsport Photography as the
     official photographers of the USOC through 2004 (Allsport). 

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Anheuser Busch, News Corp./Fox, USOC

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