A-B Lands Naming Rights To FedExForum Studio Mondelez Signs New Sponsorship With USOC USOC, LA 2024 Reach Marketing Agreement USOC Shows Diversity Hiring Stats Bud Light Using Car Wrap Company To Promote Cans Hilton Ending 11-Year USOC Sponsorship Lochte Likely To Face Punishment From USOC Team USA Dominates Rio Medal Standings Feigen Making Donation To Charity; Others Home Two Swimmers Admit To Fabricating Story
SBD/11/Sponsorships Advertising Marketing
Published December 11, 1997
VT-based Fuse Sports Marketing will join the on-site media staff at the Bud Light U.S. Snowboarding Grand Prix to provide snowboarding media assistance for journalists covering the event. Fuse has also been retained by The U.S. Ski and Snowboard Association to provide media and marketing consultation (Fuse)....The AZ Maricopa County Sports Commission (MCSC) has signed sponsorship agreements with six Valley corporations to become MCSC's exclusive "Gold" partners. Among the six Gold partners are Fox Sports AZ, Cox Communications, Enterprise Rent-a-Car, and the Greater Phoenix Economic Council. Partners receive TV exposure, print and outdoor signage, participation in MCSC events throughout the year and exposure on all MCSC materials, both locally and nationally (MCSC). In AZ, Ilana Ruber reports that the six Gold sponsors "are doling out at least" $10,000 each (ARIZONA BUSINESS JOURNAL, 12/8 issue)....The USOC has extended its relationship with Allsport Photography as the official photographers of the USOC through 2004 (Allsport).