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HOLIDAY TIP: "AFFILIATIONS" MAY MAKE FOR HAPPIER ANNIKA
Published December 11, 1997
Under a long-term contract that is "about as exclusive as deals get," Callaway Golf has Annika Sorenstam "under virtual lock and key endorsement wise," according to Lynn Henning of GOLFWEEK. As a result, following Sorenstam's win last month at the LPGA Tour Championship, at which she used the new Maxfli Revolution ball, "no one saw any" Maxfli campaign mentioning Sorenstam. Under Callaway's deal with Sorenstam "no other company is permitted" to use her name or likeness "in any promotion." However, even without name and likeness rights, "affiliation" opportunities exist for companies interested in Sorenstam, and Henning mentions shoes, gloves and balls as equipment areas "unofficially up for bids." At the Tour Championship, in addition to playing the Maxfli balls, Sorenstam wore Nike shoes and Callaway gloves. Sorenstam, who previously had a ball relationship with Titleist/Foot Joy, "has not received compensation" for using Maxfli. IMG's player rep Mark Henning, which handles her endorsements said, "If someone is going to compensate her ... and not insist upon name and likeness rights, we'll listen. At the same time, we're very cognizant of the Callaway relationship" (GOLFWEEK, 12/6 issue).