Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Tennessee Ready For Nike Transition WME's Acquisition Of IMG Paying Off In Tennis Nike Sees Sales Rise 4.8% In Q4 Adidas Releases Wiggins' First Shoe Cavs, Nike Take Out Full-Page Ads U.S. Open Attire Highlighted IMG Academy Receives $2M In Public Funding Nike To Stop Sponsoring College Swim Teams
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HOLIDAY TIP: "AFFILIATIONS" MAY MAKE FOR HAPPIER ANNIKA
Published December 11, 1997
Under a long-term contract that is "about as exclusive as deals get," Callaway Golf has Annika Sorenstam "under virtual lock and key endorsement wise," according to Lynn Henning of GOLFWEEK. As a result, following Sorenstam's win last month at the LPGA Tour Championship, at which she used the new Maxfli Revolution ball, "no one saw any" Maxfli campaign mentioning Sorenstam. Under Callaway's deal with Sorenstam "no other company is permitted" to use her name or likeness "in any promotion." However, even without name and likeness rights, "affiliation" opportunities exist for companies interested in Sorenstam, and Henning mentions shoes, gloves and balls as equipment areas "unofficially up for bids." At the Tour Championship, in addition to playing the Maxfli balls, Sorenstam wore Nike shoes and Callaway gloves. Sorenstam, who previously had a ball relationship with Titleist/Foot Joy, "has not received compensation" for using Maxfli. IMG's player rep Mark Henning, which handles her endorsements said, "If someone is going to compensate her ... and not insist upon name and likeness rights, we'll listen. At the same time, we're very cognizant of the Callaway relationship" (GOLFWEEK, 12/6 issue).