SBD/11/Sponsorships Advertising Marketing

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  • AND 1 TRIES TO STAY AHEAD OF BASKETBALL'S FASHION CURVES

              PA-based AND 1 is profiled by Stan Hochman of the
         PHILADELPHIA DAILY NEWS.  AND 1 CEO Seth Berger "is baffled
         by the NBA edict that shorts must end at least" one inch
         above the knee.  Berger: "Kids want their shorts long, big
         and baggy.  We make ours big and baggy, L, XL, XXL, which
         are extra long, over the knee."  Hochman writes that AND 1,
         which did $30M worth of business last year, started out
         manufacturing T-shirts, emblazoned with trash talk.  Berger,
         on fashion trends: "We spend all our time anticipating the
         next trend.  Our new product people are not just trying to
         figure out what's cool today, but what's cool a year from
         today.  Which is why we continue to play ball, to hang out
         with young players, to bring young players into the company,
         so we can continue to be on the edge. ... Lots of trends
         start with kids."  NBA Senior VP/Basketball Operations Rod
         Thorn, asked about the league's shorts edict: "Fashions come
         and go. ... We can't have two guys wearing shorts hanging
         down to the calf, two others wearing 'em to the knee,
         another guy below the knee" (PHILA. DAILY NEWS, 12/11).
    
    

    Print | Tags: And 1, NBA
  • HOLIDAY TIP: "AFFILIATIONS" MAY MAKE FOR HAPPIER ANNIKA

              Under a long-term contract that is "about as exclusive
         as deals get," Callaway Golf has Annika Sorenstam "under
         virtual lock and key endorsement wise," according to Lynn
         Henning of GOLFWEEK.  As a result, following Sorenstam's win
         last month at the LPGA Tour Championship, at which she used
         the new Maxfli Revolution ball, "no one saw any" Maxfli
         campaign mentioning Sorenstam.  Under Callaway's deal with
         Sorenstam "no other company is permitted" to use her name or
         likeness "in any promotion."  However, even without name and
         likeness rights, "affiliation" opportunities exist for
         companies interested in Sorenstam, and Henning mentions
         shoes, gloves and balls as equipment areas "unofficially up
         for bids."  At the Tour Championship, in addition to playing
         the Maxfli balls, Sorenstam wore Nike shoes and Callaway
         gloves.  Sorenstam, who previously had a ball relationship
         with Titleist/Foot Joy, "has not received compensation" for
         using Maxfli.  IMG's player rep Mark Henning, which handles
         her endorsements said, "If someone is going to compensate
         her ... and not insist upon name and likeness rights, we'll
         listen.  At the same time, we're very cognizant of the
         Callaway relationship" (GOLFWEEK, 12/6 issue). 
    
    

    Print | Tags: Callaway Golf, Acushnet, IMG, LPGA, New England Revolution, Nike
  • MARKETPLACE ROUND-UP

              VT-based Fuse Sports Marketing will join the on-site
         media staff at the Bud Light U.S. Snowboarding Grand Prix to
         provide snowboarding media assistance for journalists
         covering the event.  Fuse has also been retained by The U.S.
         Ski and Snowboard Association to provide media and marketing
         consultation (Fuse)....The AZ Maricopa County Sports
         Commission (MCSC) has signed sponsorship agreements with six
         Valley corporations to become MCSC's exclusive "Gold"
         partners.  Among the six Gold partners are Fox Sports AZ,
         Cox Communications, Enterprise Rent-a-Car, and the Greater
         Phoenix Economic Council.  Partners receive TV exposure,
         print and outdoor signage, participation in MCSC events
         throughout the year and exposure on all MCSC materials, both
         locally and nationally (MCSC).  In AZ, Ilana Ruber reports
         that the six Gold sponsors "are doling out at least" $10,000
         each (ARIZONA BUSINESS JOURNAL, 12/8 issue)....The USOC has
         extended its relationship with Allsport Photography as the
         official photographers of the USOC through 2004 (Allsport). 
    
    

    Print | Tags: Anheuser Busch, News Corp./Fox, USOC
  • THERE IS LIFE AFTER CHUCK TAYLOR: CONVERSE'S NBA ENDORSERS

              THE DAILY continues its feature on the shoes worn by
         NBA players with a look at Converse.  After the company's
         recent dismissal of Latrell Sprewell, Converse now provides
         shoes for 15 NBA players, or 4% of the league (THE DAILY).
    CONVERSE
    PLAYER
    MODEL
    SIZE
     
    PLAYER
    MODEL
    SIZE
    Dennis Rodman A-S Legend
    14
    Larry Johnson Legend
    17
    Bruce Bowen Legend
    14.5
    Brevin Knight Legend
    11.5
    Michael Cage Legend
    15
    Tim Legler Legend
    14
    Emanuel Davis Legend
    13.5
    Anthony Mason Legend
    15
    Felton Spencer Legend
    14
    Jacque Vaughn Legend
    11
    Carl Herrera Legend
    15
    Ben Wallace Legend
    14
    Bobby Jackson Legend
    12
    Joe Wolf Legend
    16
    Kevin Johnson Legend
    12

    Print | Tags: Converse, NBA
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