SBD/11/Sponsorships Advertising MarketingPrint All
PA-based AND 1 is profiled by Stan Hochman of the PHILADELPHIA DAILY NEWS. AND 1 CEO Seth Berger "is baffled by the NBA edict that shorts must end at least" one inch above the knee. Berger: "Kids want their shorts long, big and baggy. We make ours big and baggy, L, XL, XXL, which are extra long, over the knee." Hochman writes that AND 1, which did $30M worth of business last year, started out manufacturing T-shirts, emblazoned with trash talk. Berger, on fashion trends: "We spend all our time anticipating the next trend. Our new product people are not just trying to figure out what's cool today, but what's cool a year from today. Which is why we continue to play ball, to hang out with young players, to bring young players into the company, so we can continue to be on the edge. ... Lots of trends start with kids." NBA Senior VP/Basketball Operations Rod Thorn, asked about the league's shorts edict: "Fashions come and go. ... We can't have two guys wearing shorts hanging down to the calf, two others wearing 'em to the knee, another guy below the knee" (PHILA. DAILY NEWS, 12/11).
Under a long-term contract that is "about as exclusive as deals get," Callaway Golf has Annika Sorenstam "under virtual lock and key endorsement wise," according to Lynn Henning of GOLFWEEK. As a result, following Sorenstam's win last month at the LPGA Tour Championship, at which she used the new Maxfli Revolution ball, "no one saw any" Maxfli campaign mentioning Sorenstam. Under Callaway's deal with Sorenstam "no other company is permitted" to use her name or likeness "in any promotion." However, even without name and likeness rights, "affiliation" opportunities exist for companies interested in Sorenstam, and Henning mentions shoes, gloves and balls as equipment areas "unofficially up for bids." At the Tour Championship, in addition to playing the Maxfli balls, Sorenstam wore Nike shoes and Callaway gloves. Sorenstam, who previously had a ball relationship with Titleist/Foot Joy, "has not received compensation" for using Maxfli. IMG's player rep Mark Henning, which handles her endorsements said, "If someone is going to compensate her ... and not insist upon name and likeness rights, we'll listen. At the same time, we're very cognizant of the Callaway relationship" (GOLFWEEK, 12/6 issue).
VT-based Fuse Sports Marketing will join the on-site media staff at the Bud Light U.S. Snowboarding Grand Prix to provide snowboarding media assistance for journalists covering the event. Fuse has also been retained by The U.S. Ski and Snowboard Association to provide media and marketing consultation (Fuse)....The AZ Maricopa County Sports Commission (MCSC) has signed sponsorship agreements with six Valley corporations to become MCSC's exclusive "Gold" partners. Among the six Gold partners are Fox Sports AZ, Cox Communications, Enterprise Rent-a-Car, and the Greater Phoenix Economic Council. Partners receive TV exposure, print and outdoor signage, participation in MCSC events throughout the year and exposure on all MCSC materials, both locally and nationally (MCSC). In AZ, Ilana Ruber reports that the six Gold sponsors "are doling out at least" $10,000 each (ARIZONA BUSINESS JOURNAL, 12/8 issue)....The USOC has extended its relationship with Allsport Photography as the official photographers of the USOC through 2004 (Allsport).
THE DAILY continues its feature on the shoes worn by NBA players with a look at Converse. After the company's recent dismissal of Latrell Sprewell, Converse now provides shoes for 15 NBA players, or 4% of the league (THE DAILY).
Dennis Rodman A-S Legend14 Larry Johnson Legend17 Bruce Bowen Legend14.5 Brevin Knight Legend11.5 Michael Cage Legend15 Tim Legler Legend14 Emanuel Davis Legend13.5 Anthony Mason Legend15 Felton Spencer Legend14 Jacque Vaughn Legend11 Carl Herrera Legend15 Ben Wallace Legend14 Bobby Jackson Legend12 Joe Wolf Legend16 Kevin Johnson Legend12