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WPVA TOUR AIMS TO SECURE NETWORK TIME ON ABC AND ESPN
Published December 11, 1997
ESPN and ABC "could team up" with the WPVA and Leonard Armato's CA-based Management Plus to operate the tour, according to Mike Reynolds of CABLE WORLD. Sources say the discussions also include the possibility of a fourth party becoming an equity holder. Reynolds adds that the pending deal could take care of the "nearly" $1M the WPVA owes ABC for time buys during "its four broadcast windows" during the '97 season. WPVA Exec Dir Dave Williams said that "the shortfall stemmed from the departure of tour sponsors Coors Light and Killer Loop." Reynolds adds that a deal has been reached "in principle" that would let ABC televise four shows in '98, three of them live, while ESPN would air one- hour taped shows of the preceding week's championship match on Saturdays. ESPN and Management Plus declined comment on the story (Mike Reynolds, CABLE WORLD, 12/8 issue).