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STAUBACH, JOHNSON AMONG MAVS' WINGMEN IN ARENA CAMPAIGN
Published December 11, 1997
The Dallas City Council voted 12-2 to send the $230M downtown arena plan "to the voters" on January 17, according to Todd Gillman of the DALLAS MORNING NEWS. The deal calls for the city to put up $125M towards the facility, while the Mavericks and Stars will pay $105M "and cover cost overruns." Also, in a "change from the deal signed two months ago," both teams "agreed to share any savings with the city" (DALLAS MORNING NEWS, 12/11). MEDIA BLITZ: Arena boosters, touting the arena in newspaper ads, a new one-minute radio spot, and a full-color brochure mailed to 65,000 Dallas homes, are saying the arena deal "will reduce homeowners' tax burden" and strengthen the local economy. The pro-arena radio spot features Roger Staubach, while the brochure lists "dozens of prominent supporters," including Staubach, Rolando Blackman, Nancy Lieberman-Cline and Michael Johnson. Critics, however, contend that promised development around the arena "is not guaranteed," and note that the deal calls for the first $7.3M in new tax revenue generated to be used to "repay the teams for street improvements" (MORNING NEWS, 12/11).