Franchises

DESPITE PLAYOFF RUN AND ALLURE OF RILEY, HEAT OFF AT GATE

12.10.1997

          Heat officials "are perplexed" that the team is "on
     pace" to finish this season with three or four sellouts,
     coming off its "best season ever," according to Barry
     Jackson of the MIAMI HERALD.  Heat President/Business
     Operations Jay Cross: "Of course we're concerned."  The
     Heat's all-time low for sellouts in a season is eight in
     '94-95.  Last year, the Heat sold out 21 games and averaged
     15,004 tickets sold.  The team is averaging 14,707 in '97.
     In other Heat news, sources tell Jackson that FL-based
     business exec John Henry and PA-based Sidney Kimmel "have
     emerged as front-runners to become new limited partners in
     the Heat" (Barry Jackson, MIAMI HERALD, 12/9).

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