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MICHIGAN SALES LOOK GOOD THROUGH ROSE COLORED GLASSES
Published December 10, 1997
Univ. of Michigan apparel is on "one of the most frenetic buying binges in the history of college sports," according to Bill Halls of the DETROIT NEWS. Caps, T- shirts, sweat shirts and five styles of Rose Bowl shirts "are among the most popular items." Another "hot" product is the No. 2 jersey of Heisman-hopeful Charles Woodson, which sells for $89.95. Michigan, which led U.S. public universities in logo product sales last FY with $4.7M in licensing revenues, "should easily surpass that" this FY. Halls wrote that the school "even could challenge its own record" of $6.2M, set in '92-93 (DETROIT NEWS, 12/8).