SBD/10/Collegiate Sports

MICHIGAN SALES LOOK GOOD THROUGH ROSE COLORED GLASSES

          Univ. of Michigan apparel is on "one of the most
     frenetic buying binges in the history of college sports,"
     according to Bill Halls of the DETROIT NEWS.  Caps, T-
     shirts, sweat shirts and five styles of Rose Bowl shirts
     "are among the most popular items."  Another "hot" product
     is the No. 2 jersey of Heisman-hopeful Charles Woodson,
     which sells for $89.95.  Michigan, which led U.S. public
     universities in logo product sales last FY with $4.7M in
     licensing revenues, "should easily surpass that" this FY. 
     Halls wrote that the school "even could challenge its own
     record" of $6.2M, set in '92-93 (DETROIT NEWS, 12/8).

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