SBD/1/Sports Media

THE SPORTING NEWS READY TO LAUNCH ITS $30 MILLION MAKEOVER

          The Sporting News (TSN) unveils a "radical" facelift
     with its December 8 issue which goes on sale on Wednesday,
     according to Repps Hudson of the ST. LOUIS POST-DISPATCH. 
     TSN President Jim Nuckols says it has the support from its
     CA-based parent Times Mirror in making the weekly "dominant"
     among national sports publications.  TSN Editor John
     Rawlings said the changes in content and reporting are based
     on market surveys and focus groups, and are designed to give
     "deeply dedicated fans ... the inside-the-locker-room gossip
     and insights that no others can provide."  Rawlings: "Our
     research shows that 70 percent of the readers want
     information on their favorite team, which is outside the
     readers' area and isn't covered in the local newspaper." 
     Rawlings also added that survey respondents wanted more
     coverage of the NFL, followed by Olympics coverage, college
     football, MLB, the NBA, college basketball and hockey. 
     Soccer coverage was near the bottom (POST-DISPATCH, 11/30).

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