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THE SPORTING NEWS READY TO LAUNCH ITS $30 MILLION MAKEOVER
Published December 1, 1997
The Sporting News (TSN) unveils a "radical" facelift with its December 8 issue which goes on sale on Wednesday, according to Repps Hudson of the ST. LOUIS POST-DISPATCH. TSN President Jim Nuckols says it has the support from its CA-based parent Times Mirror in making the weekly "dominant" among national sports publications. TSN Editor John Rawlings said the changes in content and reporting are based on market surveys and focus groups, and are designed to give "deeply dedicated fans ... the inside-the-locker-room gossip and insights that no others can provide." Rawlings: "Our research shows that 70 percent of the readers want information on their favorite team, which is outside the readers' area and isn't covered in the local newspaper." Rawlings also added that survey respondents wanted more coverage of the NFL, followed by Olympics coverage, college football, MLB, the NBA, college basketball and hockey. Soccer coverage was near the bottom (POST-DISPATCH, 11/30).