SBD/1/Sports Media


          Jantonio Turner, an L.A. producer, is raising $10M "in
     start-up costs" to launch The Football Network in 10-12
     million homes by September '98 (Rudy Martzke, USA TODAY,
     11/28)....As reported Wednesday, the Blue Jays announced a
     three-year deal with Shaw Communications' Headline Sports
     Network for the team's radio rights, leaving Telemedia after
     21 years (Blue Jays).  Headline Sports will produce the
     broadcasts for CHUM radio, and in exchange, will receive a
     share of commercial time for its own sale.  In Toronto, Ken
     McKee reported that Headline Sports "won the bidding with an
     offer that will net the Jays between" C$3-4M, a "drop" from
     the C$5M a year of its previous deal (TORONTO STAR, 11/27). 
          NFL TV DEAL: The pending NFL TV negotiations were
     examined by David Barron of the HOUSTON CHRONICLE and
     KNIGHT-RIDDER's Bob Keisser.  In Houston, Barron examined
     the deal in a three-part series and looked at the impact of
     the deal on Fox's local affils.  Sources told him that NFL
     ad time on Houston's Fox affil "runs from $4,000 to $10,000
     per 30-second spot, depending on whether" the Cowboys are
     playing and who their opponent might be (HOUSTON CHRONICLE,
     11/29).  Pilson Communications President Neal Pilson, on the
     upcoming TV negotiations: "If [the NFL] had a preference, it
     would be that CBS or ABC took Monday night and one or the
     other chased NBC for Sunday afternoon."  Pilson, on the
     cable package: "ESPN would love to have the whole package,
     but I think it's worked having the split as far as the NFL
     is concerned.  ... Of course, Fox [Sports Net] could come
     and blow out ESPN and Turner.  It's possible.  It's a very
     volatile situation" (HOUSTON CHRONICLE, 11/29).  In Chicago,
     Westinghouse CEO Michael Jordan said that CBS "will not bid
     on the NBA or NHL TV packages in the future" because "it
     conflicts with our golf schedule."  He did say that CBS
     "will bid on NFL coverage" (CHICAGO TRIBUNE, 12/1).
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