LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change NHL Rangers' Sather Passes GM Torch To Gorton Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann
Published December 1, 1997
Jantonio Turner, an L.A. producer, is raising $10M "in start-up costs" to launch The Football Network in 10-12 million homes by September '98 (Rudy Martzke, USA TODAY, 11/28)....As reported Wednesday, the Blue Jays announced a three-year deal with Shaw Communications' Headline Sports Network for the team's radio rights, leaving Telemedia after 21 years (Blue Jays). Headline Sports will produce the broadcasts for CHUM radio, and in exchange, will receive a share of commercial time for its own sale. In Toronto, Ken McKee reported that Headline Sports "won the bidding with an offer that will net the Jays between" C$3-4M, a "drop" from the C$5M a year of its previous deal (TORONTO STAR, 11/27). NFL TV DEAL: The pending NFL TV negotiations were examined by David Barron of the HOUSTON CHRONICLE and KNIGHT-RIDDER's Bob Keisser. In Houston, Barron examined the deal in a three-part series and looked at the impact of the deal on Fox's local affils. Sources told him that NFL ad time on Houston's Fox affil "runs from $4,000 to $10,000 per 30-second spot, depending on whether" the Cowboys are playing and who their opponent might be (HOUSTON CHRONICLE, 11/29). Pilson Communications President Neal Pilson, on the upcoming TV negotiations: "If [the NFL] had a preference, it would be that CBS or ABC took Monday night and one or the other chased NBC for Sunday afternoon." Pilson, on the cable package: "ESPN would love to have the whole package, but I think it's worked having the split as far as the NFL is concerned. ... Of course, Fox [Sports Net] could come and blow out ESPN and Turner. It's possible. It's a very volatile situation" (HOUSTON CHRONICLE, 11/29). In Chicago, Westinghouse CEO Michael Jordan said that CBS "will not bid on the NBA or NHL TV packages in the future" because "it conflicts with our golf schedule." He did say that CBS "will bid on NFL coverage" (CHICAGO TRIBUNE, 12/1).