SBD/1/Sports Media

FOX'S BRAND EXTENSION SEES THEM INK SANTA ANITA DERBY DEAL

          Fox Sports has secured the exclusive broadcast rights
     for the $750,000 Santa Anita Derby, the network's first
     horse racing event, set for Saturday April 4 (Fox).  In Las
     Vegas, Jay Richards reported that Fox signed a three-year
     deal to broadcast the Derby, with renewal options after the
     first year.  ABC had covered the race for the past 16 years
     (LAS VEGAS REVIEW-JOURNAL, 11/26).  The DAILY RACING FORM's
     Matt Hegarty: "For racetrack operators, no degree of
     hyperbole can overstate the significance of Fox Sports ...
     entrance to thoroughbred racing" (DAILY RACING FORM, 11/23).
     
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ABC, News Corp./Fox, Media, Walt Disney

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