FOX'S BRAND EXTENSION SEES THEM INK SANTA ANITA DERBY DEAL
Published December 1, 1997
Fox Sports has secured the exclusive broadcast rights for the $750,000 Santa Anita Derby, the network's first horse racing event, set for Saturday April 4 (Fox). In Las Vegas, Jay Richards reported that Fox signed a three-year deal to broadcast the Derby, with renewal options after the first year. ABC had covered the race for the past 16 years (LAS VEGAS REVIEW-JOURNAL, 11/26). The DAILY RACING FORM's Matt Hegarty: "For racetrack operators, no degree of hyperbole can overstate the significance of Fox Sports ... entrance to thoroughbred racing" (DAILY RACING FORM, 11/23).