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FOX'S BRAND EXTENSION SEES THEM INK SANTA ANITA DERBY DEAL
Published December 1, 1997
Fox Sports has secured the exclusive broadcast rights
for the $750,000 Santa Anita Derby, the network's first
horse racing event, set for Saturday April 4 (Fox). In Las
Vegas, Jay Richards reported that Fox signed a three-year
deal to broadcast the Derby, with renewal options after the
first year. ABC had covered the race for the past 16 years
(LAS VEGAS REVIEW-JOURNAL, 11/26). The DAILY RACING FORM's
Matt Hegarty: "For racetrack operators, no degree of
hyperbole can overstate the significance of Fox Sports ...
entrance to thoroughbred racing" (DAILY RACING FORM, 11/23).
