Mixed Results For Conference Championship Ratings ESPN Set To Cancel "The Sports Reporters" CSN Mid-Atlantic, Ravens Not Renewing Deal TNT Scores On MLK Day With Cavs-Warriors Media Notes MLBAM, NBC Reach Streaming Deal Van Pelt, King Discuss Evolution Of "SportsCenter" ESPN Tops December ComScore Rankings Big Ten Net, Riot Partner On "LoL" Tourney Media Notes
FOX'S BRAND EXTENSION SEES THEM INK SANTA ANITA DERBY DEAL
Published December 1, 1997
Fox Sports has secured the exclusive broadcast rights for the $750,000 Santa Anita Derby, the network's first horse racing event, set for Saturday April 4 (Fox). In Las Vegas, Jay Richards reported that Fox signed a three-year deal to broadcast the Derby, with renewal options after the first year. ABC had covered the race for the past 16 years (LAS VEGAS REVIEW-JOURNAL, 11/26). The DAILY RACING FORM's Matt Hegarty: "For racetrack operators, no degree of hyperbole can overstate the significance of Fox Sports ... entrance to thoroughbred racing" (DAILY RACING FORM, 11/23).