CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
FOX'S BRAND EXTENSION SEES THEM INK SANTA ANITA DERBY DEAL
Published December 1, 1997
Fox Sports has secured the exclusive broadcast rights for the $750,000 Santa Anita Derby, the network's first horse racing event, set for Saturday April 4 (Fox). In Las Vegas, Jay Richards reported that Fox signed a three-year deal to broadcast the Derby, with renewal options after the first year. ABC had covered the race for the past 16 years (LAS VEGAS REVIEW-JOURNAL, 11/26). The DAILY RACING FORM's Matt Hegarty: "For racetrack operators, no degree of hyperbole can overstate the significance of Fox Sports ... entrance to thoroughbred racing" (DAILY RACING FORM, 11/23).