SBD/1/Sports Industrialists


          Sportscaster TIM RYAN will host the LEE RYAN CUP, a
     tennis event honoring his wife, LEE, who has been diagnosed
     with Alzheimer's and is living in a facility in CA.  The
     exhibition, featuring JOHN MCENROE and JIM COURIER, will be
     held December 13 at the Bank of America Center in Boise, ID. 
     Proceeds will be split by the National Alzheimer's
     Association and a Boise chapter of the association (N.Y.
     TIMES, 11/29)....PETER JACOBSEN, on TIGER WOODS: "Humanize
     Tiger. ... The best thing for Tiger is to be an approachable
     superstar.  If I were going to give advice to IMG, the next
     step is to develop the other side of being an idol. Right
     now people don't connect with Tiger. ... People know more
     about FLUFF COWAN than Tiger" (L.A. TIMES, 11/29).

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