Sonic Signs Durant As First Athlete Endorser Hornets' Taylor Suspended 24 Games Fox Sports Promotes NBA In-Market Streaming Leafs Execs Criticized For Poor On-Ice Results Bucks, UWM Meet About Future Of Panther Arena Sabres Offer Ticket Exchange After Snowstorm No Practice HQ Imminent For Mavs NHL, Union Aim To Sell Overseas Competitions Bettman Talks Gambling, Expansion Potential Lightning Seen As NHL's Best Home Advantage
SBD/1/Sponsorships Advertising Marketing
Published December 1, 1997
Bauer will be the exclusive supplier of authentic jerseys for the NHL Nashville Predators. Bauer will also offer replica jerseys available at retail on a non-exclusive basis to other NHL teams currently not offered by Nike (NHL Enterprises)....The Devil Rays have signed a five-year sponsorship deal with coffee manufacturer Melitta USA (ST. PETERSBURG TIMES, 11/27)....Nobody Beats the Wiz is "denying industry rumors it will file for bankruptcy protection in the next few months" (Kevin Hunt, HARTFORD COURANT, 11/27). CORRECTION: Henry Kay Jewelers, which has received an NBA license, is based in Chicago, IL (THE DAILY).