SBD/1/Sponsorships Advertising Marketing


          Bauer will be the exclusive supplier of authentic
     jerseys for the NHL Nashville Predators.  Bauer will also
     offer replica jerseys available at retail on a non-exclusive
     basis to other NHL teams currently not offered by Nike (NHL
     Enterprises)....The Devil Rays have signed a five-year
     sponsorship deal with coffee manufacturer Melitta USA (ST.
     PETERSBURG TIMES, 11/27)....Nobody Beats the Wiz is "denying
     industry rumors it will file for bankruptcy protection in
     the next few months" (Kevin Hunt, HARTFORD COURANT, 11/27).
     CORRECTION: Henry Kay Jewelers, which has received an NBA
     license, is based in Chicago, IL (THE DAILY). 

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