Pacers Seeing Local TV Ratings Skyrocket Cam Newton Enjoying Foray Into Fashion NHL Panthers Suffer Plexiglass Snafu Kings Lead NBA Teams In Attendance Gains Bettman Says NHL Fielding Expansion Inquiries NHL Seeks Balance Between Excitement, Player Safety Rose Injury Presents Issues For Brand Marketing Bettman: NHL Salary Cap To Increase Silver: NBA Will Look At Eliminating Divisions NBA Attendance Up Slightly Through Dec. 8
SBD/1/Sponsorships Advertising Marketing
Published December 1, 1997
Bauer will be the exclusive supplier of authentic jerseys for the NHL Nashville Predators. Bauer will also offer replica jerseys available at retail on a non-exclusive basis to other NHL teams currently not offered by Nike (NHL Enterprises)....The Devil Rays have signed a five-year sponsorship deal with coffee manufacturer Melitta USA (ST. PETERSBURG TIMES, 11/27)....Nobody Beats the Wiz is "denying industry rumors it will file for bankruptcy protection in the next few months" (Kevin Hunt, HARTFORD COURANT, 11/27). CORRECTION: Henry Kay Jewelers, which has received an NBA license, is based in Chicago, IL (THE DAILY).