LeBron James Leads NBA In Shoe Sales NHL Franchise Notes NBA Kings Owners To Buy Arena Site Leiweke Seeks To Make Raptors Canada's Team Audience For NBA Conf. Semis Down Colangelo Staying With Raptors, Loses GM Title Man City, Nike Reach $109M Kit Deal NBPA Meets With NHL, MLB Union Heads "30 For 30" To Feature Pistons' Bad Boys Bobcats Reportedly Begin Name Change
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
MARKETPLACE ROUND-UP
Published December 1, 1997
Bauer will be the exclusive supplier of authentic
jerseys for the NHL Nashville Predators. Bauer will also
offer replica jerseys available at retail on a non-exclusive
basis to other NHL teams currently not offered by Nike (NHL
Enterprises)....The Devil Rays have signed a five-year
sponsorship deal with coffee manufacturer Melitta USA (ST.
PETERSBURG TIMES, 11/27)....Nobody Beats the Wiz is "denying
industry rumors it will file for bankruptcy protection in
the next few months" (Kevin Hunt, HARTFORD COURANT, 11/27).
CORRECTION: Henry Kay Jewelers, which has received an NBA
license, is based in Chicago, IL (THE DAILY).




