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SBD/1/Sponsorships Advertising Marketing
Published December 1, 1997
Bauer will be the exclusive supplier of authentic jerseys for the NHL Nashville Predators. Bauer will also offer replica jerseys available at retail on a non-exclusive basis to other NHL teams currently not offered by Nike (NHL Enterprises)....The Devil Rays have signed a five-year sponsorship deal with coffee manufacturer Melitta USA (ST. PETERSBURG TIMES, 11/27)....Nobody Beats the Wiz is "denying industry rumors it will file for bankruptcy protection in the next few months" (Kevin Hunt, HARTFORD COURANT, 11/27). CORRECTION: Henry Kay Jewelers, which has received an NBA license, is based in Chicago, IL (THE DAILY).