SBD/1/Sponsorships Advertising Marketing


          The marketing of the Flyers' John LeClair was featured
     by Ted Ryan of the BURLINGTON FREE PRESS.  VT-born LeClair
     is "rapidly becoming one of the hottest American commodities
     just as the sport is ready to take center stage at the
     Olympics in Nagano," and the list of companies "seeking to
     add LeClair to their stables of athletes is growing and
     beginning to reach beyond the local markets of" PA and VT. 
     LeClair's agent, Lewis Gross of Sports Professional
     Management, said LeClair is "involved" in talks with Norelco
     shavers, ComCast Cellular Phones and Warner Bros. sports
     apparel about new deals.  Gross: "With the Olympics coming,
     people in the market are looking for someone to grab on to. 
     If the U.S. team does anything, (advertisers) need a guy to
     be the focus guy."  Gross added that LeClair turned down a
     potential deal with Wendy's when they wanted exclusivity. 
     As for a potential deal with VT's Ben & Jerry's ice cream? 
     Gross: "We spoke with Ben & Jerry's.  I thought that was a
     natural, but they said it wasn't that they weren't
     interested [in] John, they're just not interested in athlete
     endorsements" (BURLINGTON FREE PRESS, 11/27).

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