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SBD/1/Sponsorships Advertising Marketing
LECLAIR GETTING ADVERTISERS' EYES, BUT NO BEN & JERRY'S DEAL
Published December 1, 1997
The marketing of the Flyers' John LeClair was featured by Ted Ryan of the BURLINGTON FREE PRESS. VT-born LeClair is "rapidly becoming one of the hottest American commodities just as the sport is ready to take center stage at the Olympics in Nagano," and the list of companies "seeking to add LeClair to their stables of athletes is growing and beginning to reach beyond the local markets of" PA and VT. LeClair's agent, Lewis Gross of Sports Professional Management, said LeClair is "involved" in talks with Norelco shavers, ComCast Cellular Phones and Warner Bros. sports apparel about new deals. Gross: "With the Olympics coming, people in the market are looking for someone to grab on to. If the U.S. team does anything, (advertisers) need a guy to be the focus guy." Gross added that LeClair turned down a potential deal with Wendy's when they wanted exclusivity. As for a potential deal with VT's Ben & Jerry's ice cream? Gross: "We spoke with Ben & Jerry's. I thought that was a natural, but they said it wasn't that they weren't interested [in] John, they're just not interested in athlete endorsements" (BURLINGTON FREE PRESS, 11/27).